Amazon is a retail and technology group from Seattle. It runs an online marketplace, the Prime subscription with shipping and streaming, and the cloud division Amazon Web Services. It also earns from advertising, devices such as Kindle and Echo with Alexa, and supermarkets such as Whole Foods. As of Oct 13, 2026
As of Oct 13, 2026Fact sheet (from the annual report)Mail-order and online retail · Seattle, USAfull fact sheet
The group serves consumers through online stores and physical stores in which it and third-party sellers offer products in many categories. It is divided into the segments North America, International and Amazon Web Services (AWS). Through AWS, companies of all sizes, government agencies and universities obtain computing power, storage, databases, analytics and artificial intelligence on demand. Sellers offer their products in the online stores through partner programs and pay fixed fees, revenue shares or per-unit fees for this. The group also makes devices such as Kindle, Echo and Ring, offers advertising services and runs the Amazon Prime subscription with fast shipping, films and series.
Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
Pullback in trend · Analysis method
The price of AMZN is currently in no zone of this method. The check runs daily after the market close.
Whether a price will soon reach a zone, you see from Watcher. Plans and pricing
How the zone is formed
What is this? In an intact uptrend (price above the 200-day line, 50-day line rising), the price pulls back to the 50-day line after a rise and closes back above it.
Buy zone: around the 50-day line (± 0.5 ATR). Stop: 1.5 ATR below it. Target 1: the last high, Target 2: 2 ATR above it.
The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice
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Fundamental analysis
SEC filing (10-K, 10-Q)Required reports of listed companies to the US Securities and Exchange Commission (SEC): 10-K is the annual report, 10-Q the quarterly report, 20-F the annual report of foreign companies. We show the figures of the first filing.Example: 10-K for the fiscal year ending Sep 27, 2025, filed on Oct 31, 2025.More in the Academy: Lesson revenue, profit and margin
Amazon · Sector Consumer Discretionary · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Jul 31, 2026.
One-off effect in profit – prior-year figures are only partly comparable.
unusually high profit in quarter Q2/26 (net margin 31.2%).
In short
Light green: Revenue grew over 5 years (+13.2% per year), at least as fast as the sector median.
Light green: Debt not higher than usual in the sector.
Light green: Profit in each of the last 10 fiscal years.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
RevenueNet incomeNet margin (below)in USD
0200B400B600B800B
2024Fiscal year 2024 (Apr 1, 2023 – Mar 31, 2024): Revenue not available · Net income 37.7B USD · Net margin not available
2024Fiscal year 2024 (Jul 1, 2023 – Jun 30, 2024): Revenue not available · Net income 44.4B USD · Net margin not available
2024Fiscal year 2024 (Oct 1, 2023 – Sep 30, 2024): Revenue not available · Net income 49.9B USD · Net margin not available
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 638.0B USD · Net income 59.2B USD · Net margin 9.3%
2025Fiscal year 2025 (Apr 1, 2024 – Mar 31, 2025): Revenue not available · Net income 65.9B USD · Net margin not available
2025Fiscal year 2025 (Jul 1, 2024 – Jun 30, 2025): Revenue not available · Net income 70.6B USD · Net margin not available
2025Fiscal year 2025 (Oct 1, 2024 – Sep 30, 2025): Revenue not available · Net income 76.5B USD · Net margin not available
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 716.9B USD · Net income 77.7B USD · Net margin 10.8%
2026Fiscal year 2026 (Apr 1, 2025 – Mar 31, 2026): Revenue not available · Net income 90.8B USD · Net margin not available
2026Fiscal year 2026 (Jul 1, 2025 – Jun 30, 2026): Revenue not available · Net income 135.3B USD · Net margin not available
Margin
9%11%
RevenueNet incomeNet margin (below)in USD
0100B200B300B
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Revenue 143.1B USD · Net income 9.9B USD · Net margin 6.9%
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Revenue 170.0B USD · Net income 10.6B USD · Net margin 6.3% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Revenue 143.3B USD · Net income 10.4B USD · Net margin 7.3%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Revenue 148.0B USD · Net income 13.5B USD · Net margin 9.1%
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Revenue 158.9B USD · Net income 15.3B USD · Net margin 9.6%
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Revenue 187.8B USD · Net income 20.0B USD · Net margin 10.7% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Revenue 155.7B USD · Net income 17.1B USD · Net margin 11.0%
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Revenue 167.7B USD · Net income 18.2B USD · Net margin 10.8%
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Revenue 180.2B USD · Net income 21.2B USD · Net margin 11.8%
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Revenue 213.4B USD · Net income 21.2B USD · Net margin 9.9% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Revenue 181.5B USD · Net income 30.3B USD · Net margin 16.7%
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Revenue 200.6B USD · Net income 62.6B USD · Net margin 31.2%
Margin
7%6%7%9%10%11%11%11%12%10%17%31%
Earnings per shareUSD per share
02.004.006.008.00
2024Fiscal year 2024 (Apr 1, 2023 – Mar 31, 2024): Earnings per share not available
2024Fiscal year 2024 (Jul 1, 2023 – Jun 30, 2024): Earnings per share not available
2024Fiscal year 2024 (Oct 1, 2023 – Sep 30, 2024): Earnings per share not available
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Earnings per share 5.53 USD
2025Fiscal year 2025 (Apr 1, 2024 – Mar 31, 2025): Earnings per share not available
2025Fiscal year 2025 (Jul 1, 2024 – Jun 30, 2025): Earnings per share not available
2025Fiscal year 2025 (Oct 1, 2024 – Sep 30, 2025): Earnings per share not available
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Earnings per share 7.17 USD
2026Fiscal year 2026 (Apr 1, 2025 – Mar 31, 2026): Earnings per share not available
2026Fiscal year 2026 (Jul 1, 2025 – Jun 30, 2026): Earnings per share not available
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Earnings per share not reported separately for Q4
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Earnings per share 2.78 USD
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Earnings per share 5.75 USD
No reported values for “Dividend per share” in this interval.
No reported values for “Dividend per share” in this interval.
Fiscal year 2026 (Jul 1, 2025 – Jun 30, 2026): Revenue not available · Net income 135.3B USD · Net margin not available
Key figures with traffic lights
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).
Revenue growth
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light green: above sector
+13.2%per year, last 5 years
Sector Consumer Discretionary: median +11.0% (49 symbols)
What does this mean? Revenue: over 5 years it grew by 13.2% per year on average – at least as fast as the median company in the sector (+11.0%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Net income (total)
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light gray: not available
–per year, last 3 years
Sector Consumer Discretionary: median +1.0% (38 symbols)
per share: not available
What does this mean? Reported annual figures for a comparison over at least 3 fiscal years are missing (or the SEC data has not been fully loaded yet).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Sector Consumer Discretionary: median 9.4% (49 symbols)
What does this mean? Revenue and net income for the same fiscal year are not both available.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
Debt / equity
Debt-to-equity ratioFinancial debt (loans, bonds) divided by equity. A high value amplifies good and bad years alike. The key figures bar in the chart only uses long-term financial debt.Example: Financial debt €300m, equity €500m → 0.6.More in the Academy: Lesson debt, dividends and growth
Light green: lower than sector
0.24latest balance sheet
Sector Consumer Discretionary: median 0.76 (25 symbols)
What does this mean? For every 1 USD of equity there is 0.24 USD of financial debt – no more than the median company in the sector (0.76). More debt amplifies good and bad years alike.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
Payout ratio
Payout ratioThe share of profit that a company pays out as a dividend. Above 100% it pays out more than it earns.Example: Dividend €1, earnings per share €2.50 → payout ratio 40%.More in the Academy: Lesson debt, dividends and growth
Light gray: none found
–Dividend / earnings per share
Sector Consumer Discretionary: median 32% (26 symbols)
What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
Profitable years
Profitable yearsHow many of the last fiscal years ended with a profit rather than a loss on the bottom line. The figure shows how consistently a company earns.Example: Profit in 9 of 10 years → one loss year.More in the Academy: Lesson revenue, profit and margin
Light green: profit every year
10 of 10fiscal years with a profit
What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
Last fiscal year and 13F
Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
716.9B USD
Revenue vs. prior year
+12.4%
Net income (FY)
135.3B USD
Net income vs. prior year
–
EPS (FY)
7.17 USD
13F funds with a position
6 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
+16.3%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 6, 2026 · Balance sheet Jun 30, 2026 (filed Jul 31, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term).13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
Year
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
2026
Jun 30, 2026
–
135.3B
–
–
–
–
2026
Mar 31, 2026
–
90.8B
–
–
–
–
2025
Dec 31, 2025
716.9B
77.7B
10.8%
7.17
–
–
2025
Sep 30, 2025
–
76.5B
–
–
–
–
2025
Jun 30, 2025
–
70.6B
–
–
–
–
2025
Mar 31, 2025
–
65.9B
–
–
–
–
2024
Dec 31, 2024
638.0B
59.2B
9.3%
5.53
–
–
2024
Sep 30, 2024
–
49.9B
–
–
–
–
2024
Jun 30, 2024
–
44.4B
–
–
–
–
2024
Mar 31, 2024
–
37.7B
–
–
–
–
Quarters (amounts in USD, per share in USD)
Quarter
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
Q2/26
Jun 30, 2026
200.6B
62.6B
31.2%
5.75
–
–
Q1/26
Mar 31, 2026
181.5B
30.3B
16.7%
2.78
–
–
Q4/25*
Dec 31, 2025
213.4B
21.2B
9.9%
–
–
–
Q3/25
Sep 30, 2025
180.2B
21.2B
11.8%
1.95
–
–
Q2/25
Jun 30, 2025
167.7B
18.2B
10.8%
1.68
–
–
Q1/25
Mar 31, 2025
155.7B
17.1B
11.0%
1.59
–
–
Q4/24*
Dec 31, 2024
187.8B
20.0B
10.7%
–
–
–
Q3/24
Sep 30, 2024
158.9B
15.3B
9.6%
1.43
–
–
Q2/24
Jun 30, 2024
148.0B
13.5B
9.1%
1.26
–
–
Q1/24
Mar 31, 2024
143.3B
10.4B
7.3%
0.98
–
–
Q4/23*
Dec 31, 2023
170.0B
10.6B
6.3%
–
–
–
Q3/23
Sep 30, 2023
143.1B
9.9B
6.9%
0.94
–
–
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
Insiders
Insider transactionsExecutives, directors and major shareholders (over 10%) of US companies report their own transactions in their company’s stock to the SEC within two business days (Form 4). Purchases in the market count as more meaningful than sales (often taxes, estate planning).Example: Three executives acquire stock worth a total of 2 million USD within two weeks → “purchases by several insiders”.More in the Academy: Glossary
Insider purchases and sales on the market over 3, 6 and 12 months
Period
Purchases
Sales
Net
3 months
$00 people
$365.0M7 people
−$365.0M
6 months
$00 people
$402.7M8 people
−$402.7M
12 months
$00 people
$456.9M10 people
−$456.9M
Latest transactions
Oct 1, 2026Herrington Douglas JChief executive (CEO)Open-market sale · 10b5-1 plan1,000 shares · $251.5K · SEC
Sep 1, 2026Herrington Douglas JChief executive (CEO)Open-market sale · 10b5-1 plan1,000 shares · $254.8K · SEC
Aug 24, 2026Zapolsky DavidOfficerOpen-market sale · 10b5-1 plan9,258 shares · $2.4M · SEC
Aug 21, 2026Garman Matthew SChief executive (CEO)Open-market sale · 10b5-1 plan1,951 shares · $507.9K · SEC
Aug 21, 2026Garman Matthew SChief executive (CEO)Open-market sale · 10b5-1 plan5,240 shares · $1.4M · SEC
Aug 21, 2026Garman Matthew SChief executive (CEO)Open-market sale · 10b5-1 plan5,191 shares · $1.3M · SEC
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
Trend score +25
Price vs. EMA 50-15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+0
Highs and lows+20
Relative strength-15
Volatility and trend strength
ADX 14 (trend strength)14.2
Rel. strength 60 d−10.5%
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.
Amazon and Alphabet Are Each Spending At Least $200 Billion on Data Centers This Year. Here's Which Stock Outperforms Through 2028.Yahoo Finance · Oct 27, 17:38