Airbnb runs a global marketplace that connects guests with accommodations, experiences and services from hosts. Hosts receive tools for scheduling, pricing, integrated payments and feedback from reviews. Guests search and make reservations via website and app; since May 2025 there have also been services and redesigned experiences. Hosts are protected through AirCover for Hosts, for example against property damage and liability claims. In marketing, the company relies on brand advertising, communications, performance marketing and partnerships and, according to the company, depends less on paid channels.
Automatically summarized from SEC annual report (10-K, filed Feb 12, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026