AMZN Amazon

XNGS Sideways Alert

Consumer Discretionary

· How we analyze

About the company

Amazon is a retail and technology group from Seattle. It runs an online marketplace, the Prime subscription with shipping and streaming, and the cloud division Amazon Web Services. It also earns from advertising, devices such as Kindle and Echo with Alexa, and supermarkets such as Whole Foods. As of Oct 13, 2026

Fact sheet (from the annual report) Mail-order and online retail · Seattle, USA

The group serves consumers through online stores and physical stores in which it and third-party sellers offer products in many categories. It is divided into the segments North America, International and Amazon Web Services (AWS). Through AWS, companies of all sizes, government agencies and universities obtain computing power, storage, databases, analytics and artificial intelligence on demand. Sellers offer their products in the online stores through partner programs and pay fixed fees, revenue shares or per-unit fees for this. The group also makes devices such as Kindle, Echo and Ring, offers advertising services and runs the Amazon Prime subscription with fast shipping, films and series.

Automatically summarized from SEC annual report (10-K, filed Feb 6, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

What the methods say about Amazon

Calculated automatically by fixed rules – not investment advice, check for yourself. How we analyze

Price performance at a glance

Last 30 trading days
  • Today +0.4%
  • 7 days −5.1%
  • 30 days −0.2%
  • 1 year +11.1%
Day range (last trading day)
−0.7%Price at 52% of the range+0.7%
52-week range
−21.3%Price at 58% of the range+15.3%
Distance from the all-time high
−13.3%

Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

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Symbol on TradingView: NASDAQ:AMZN

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Fundamental analysis

Amazon · Sector Consumer Discretionary · amounts in USD

Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Jul 31, 2026.

One-off effect in profit – prior-year figures are only partly comparable. unusually high profit in quarter Q2/26 (net margin 31.2%).

In short

  • Light green: Revenue grew over 5 years (+13.2% per year), at least as fast as the sector median.
  • Light green: Debt not higher than usual in the sector.
  • Light green: Profit in each of the last 10 fiscal years.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2024 (Apr 1, 2023 – Mar 31, 2024): Revenue not available · Net income 37.7B USD · Net margin not available
  2. Fiscal year 2024 (Jul 1, 2023 – Jun 30, 2024): Revenue not available · Net income 44.4B USD · Net margin not available
  3. Fiscal year 2024 (Oct 1, 2023 – Sep 30, 2024): Revenue not available · Net income 49.9B USD · Net margin not available
  4. Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 638.0B USD · Net income 59.2B USD · Net margin 9.3%
  5. Fiscal year 2025 (Apr 1, 2024 – Mar 31, 2025): Revenue not available · Net income 65.9B USD · Net margin not available
  6. Fiscal year 2025 (Jul 1, 2024 – Jun 30, 2025): Revenue not available · Net income 70.6B USD · Net margin not available
  7. Fiscal year 2025 (Oct 1, 2024 – Sep 30, 2025): Revenue not available · Net income 76.5B USD · Net margin not available
  8. Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 716.9B USD · Net income 77.7B USD · Net margin 10.8%
  9. Fiscal year 2026 (Apr 1, 2025 – Mar 31, 2026): Revenue not available · Net income 90.8B USD · Net margin not available
  10. Fiscal year 2026 (Jul 1, 2025 – Jun 30, 2026): Revenue not available · Net income 135.3B USD · Net margin not available

Fiscal year 2026 (Jul 1, 2025 – Jun 30, 2026): Revenue not available · Net income 135.3B USD · Net margin not available

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light green: above sector

+13.2% per year, last 5 years

Sector Consumer Discretionary: median +11.0% (49 symbols)

What does this mean? Revenue: over 5 years it grew by 13.2% per year on average – at least as fast as the median company in the sector (+11.0%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light gray: not available

– per year, last 3 years

Sector Consumer Discretionary: median +1.0% (38 symbols)

per share: not available

What does this mean? Reported annual figures for a comparison over at least 3 fiscal years are missing (or the SEC data has not been fully loaded yet).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light gray: not available

– last fiscal year

Sector Consumer Discretionary: median 9.4% (49 symbols)

What does this mean? Revenue and net income for the same fiscal year are not both available.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light green: lower than sector

0.24 latest balance sheet

Sector Consumer Discretionary: median 0.76 (25 symbols)

What does this mean? For every 1 USD of equity there is 0.24 USD of financial debt – no more than the median company in the sector (0.76). More debt amplifies good and bad years alike.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light gray: none found

– Dividend / earnings per share

Sector Consumer Discretionary: median 32% (26 symbols)

What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light green: profit every year

10 of 10 fiscal years with a profit

What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
716.9B USD
Revenue vs. prior year
+12.4%
Net income (FY)
135.3B USD
Net income vs. prior year
–
EPS (FY)
7.17 USD
13F funds with a position
6 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
+16.3%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 6, 2026 · Balance sheet Jun 30, 2026 (filed Jul 31, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2026Jun 30, 2026 –135.3B – – – –
2026Mar 31, 2026 –90.8B – – – –
2025Dec 31, 2025 716.9B77.7B 10.8% 7.17 – –
2025Sep 30, 2025 –76.5B – – – –
2025Jun 30, 2025 –70.6B – – – –
2025Mar 31, 2025 –65.9B – – – –
2024Dec 31, 2024 638.0B59.2B 9.3% 5.53 – –
2024Sep 30, 2024 –49.9B – – – –
2024Jun 30, 2024 –44.4B – – – –
2024Mar 31, 2024 –37.7B – – – –
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q2/26Jun 30, 2026 200.6B62.6B 31.2% 5.75 – –
Q1/26Mar 31, 2026 181.5B30.3B 16.7% 2.78 – –
Q4/25*Dec 31, 2025 213.4B21.2B 9.9% – – –
Q3/25Sep 30, 2025 180.2B21.2B 11.8% 1.95 – –
Q2/25Jun 30, 2025 167.7B18.2B 10.8% 1.68 – –
Q1/25Mar 31, 2025 155.7B17.1B 11.0% 1.59 – –
Q4/24*Dec 31, 2024 187.8B20.0B 10.7% – – –
Q3/24Sep 30, 2024 158.9B15.3B 9.6% 1.43 – –
Q2/24Jun 30, 2024 148.0B13.5B 9.1% 1.26 – –
Q1/24Mar 31, 2024 143.3B10.4B 7.3% 0.98 – –
Q4/23*Dec 31, 2023 170.0B10.6B 6.3% – – –
Q3/23Sep 30, 2023 143.1B9.9B 6.9% 0.94 – –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $365.0M7 people −$365.0M
6 months $00 people $402.7M8 people −$402.7M
12 months $00 people $456.9M10 people −$456.9M

Latest transactions

  • Oct 1, 2026 Herrington Douglas J Chief executive (CEO) Open-market sale · 10b5-1 plan 1,000 shares · $251.5K · SEC
  • Sep 1, 2026 Herrington Douglas J Chief executive (CEO) Open-market sale · 10b5-1 plan 1,000 shares · $254.8K · SEC
  • Aug 24, 2026 Zapolsky David Officer Open-market sale · 10b5-1 plan 9,258 shares · $2.4M · SEC
  • Aug 21, 2026 Garman Matthew S Chief executive (CEO) Open-market sale · 10b5-1 plan 1,951 shares · $507.9K · SEC
  • Aug 21, 2026 Garman Matthew S Chief executive (CEO) Open-market sale · 10b5-1 plan 5,240 shares · $1.4M · SEC
  • Aug 21, 2026 Garman Matthew S Chief executive (CEO) Open-market sale · 10b5-1 plan 5,191 shares · $1.3M · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score +25

Price vs. EMA 50-15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+0
Highs and lows+20
Relative strength-15

Volatility and trend strength

ADX 14 (trend strength)14.2
Rel. strength 60 d−10.5%

ATR and moving averages as price values only when logged in.

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All symbols in this sector

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