Starbucks is a coffeehouse chain based in Seattle. In thousands of company-operated and licensed stores it sells coffee drinks, snacks and baked goods. It also sells coffee products in retail. Its main markets are the US and China. As of Oct 13, 2026
The group roasts coffee and offers it with handcrafted beverages and food in its own coffeehouses, which generated most of its revenue in fiscal year 2025. In addition, there are licensed stores and distribution through supermarkets and food service as part of the Global Coffee Alliance. Its segments are called North America and International, with company-operated and licensed stores, and Channel Development for whole bean coffee, pod products and ready-to-drink beverages outside the stores. Besides the main Starbucks brand, the group uses names such as Teavana and Ethos. For ready-to-drink beverages, it works with partners such as PepsiCo.
Automatically summarized from SEC annual report (10-K, filed Nov 14, 2025) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026
Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
No buy zone
There is currently no buy zone for this symbol under our Elliott rule. One only forms when the price pulls back after a strong rise.
An observation, not investment advice
Timeframe 1 week · As of Oct 23, 2026 · display only, the rule works on 4-hour candles
Elliott count: Flat (expanded), Corrective pattern (downward), C complete (2 of 3 guidelines) · B = 110% of A; C = 156% of A
Note: Structure ambiguous: leg A can also be read as three- or five-part.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed weekly candles (recalculated every day). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 1 day · As of Oct 27, 2026 · display only, the rule works on 4-hour candles
Elliott count: Flat (expanded), Corrective pattern (downward), C complete (2 of 3 guidelines) · B = 111% of A; C = 152% of A
Note: Structure ambiguous: leg A can also be read as three- or five-part.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed daily candles (recalculated every day). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 4 hours · As of Oct 27, 2026
Elliott count: Flat (expanded), Corrective pattern (downward), C complete (1 of 3 guidelines) · B = 117% of A; C = 312% of A
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed 4-hour candles (recalculated every hour). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 1 hour · As of Oct 27, 2026 · display only, the rule works on 4-hour candles
Elliott count: Nested combination, Corrective pattern (upward), Z in progress (2 of 3 guidelines) · X = 48% of W; Y = 160% of W; X = 24% of Y; Z = 42% of W–Y
smaller wave degree Smaller wave degree: more sensitive turning-point detection, because no count fits at the usual degree – it describes shorter swings. Provisional – check the count yourself on the chart.
Alternative (not drawn): Zigzag (A-B-C), Corrective pattern (upward), C in progress (1 of 2 guidelines)
Note: Nested: leg W is itself a combination, its X is 75.9% (at most 88.7%).
Note: Structure ambiguous: leg Y can also be read as three- or five-part.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed hourly candles (recalculated every hour). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 1 week · As of Oct 23, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (2 of 3 guidelines, medium) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the weekly close stays above the end of C, this applies: flat countermove downward in three waves (Flat, expanded), C complete – count points to rising prices.
Invalid if the weekly close is below the end of C
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Timeframe 1 day · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (2 of 3 guidelines, medium) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the daily close stays above the end of C, this applies: flat countermove downward in three waves (Flat, expanded), C complete – count points to rising prices.
Invalid if the daily close is below the end of C
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Timeframe 4 hours · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (1 of 3 guidelines, weak) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the 4-hour close stays above the end of C, this applies: flat countermove downward in three waves (Flat, expanded), C complete – count points to rising prices.
Invalid if the 4-hour close is below the end of C
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Timeframe 1 hour · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario: ahead (2 of 3 guidelines, medium) · Alternative: behind (1 of 2, medium) Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
smaller wave degree Smaller wave degree: more sensitive turning-point detection, because no count fits at the usual degree – it describes shorter swings. Provisional – check the count yourself on the chart.
As long as the hourly close stays above the end of the second X, this applies: complex countermove upward (Nested combination), Z in progress – count points to rising prices.
Invalid if the hourly close is below the end of the second X
If that breaks, the second reading no longer applies either: sharp countermove upward in three waves (Zigzag A-B-C), C in progress – then there is no valid count for now; the next candles will produce a new one.
Invalid if the hourly close is below the end of B
Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.
Starbucks · Sector Consumer Discretionary · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Nov 14, 2025.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
Fiscal year 2025 (Sep 30, 2024 – Sep 28, 2025): Revenue 37.2B USD · Net income 1.9B USD · Net margin 5.0%
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).
+9.6% per year, last 5 years
Sector Consumer Discretionary: median +11.0% (49 symbols)
What does this mean? Revenue: over 5 years it grew by 9.6% per year on average, but more slowly than the median company in the sector (+11.0%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
+14.9% per year, last 5 years
Sector Consumer Discretionary: median +9.7% (30 symbols)
per share: +15.6% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 14.9% per year on average – at least as fast as the median company in the sector (+9.7%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
5.0% last fiscal year
Sector Consumer Discretionary: median 9.4% (49 symbols)
What does this mean? Of every 100 USD in revenue, 4.99 USD remained as profit – less than the median company in the sector (9.4%). Five years ago the margin was 3.9%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
– latest balance sheet
Sector Consumer Discretionary: median 0.76 (25 symbols)
What does this mean? Equity is negative (e.g. due to share buybacks). A debt-to-equity ratio cannot be formed meaningfully then.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
150% Dividend / earnings per share
Sector Consumer Discretionary: median 32% (26 symbols)
What does this mean? The payout was higher than the earnings per share; it is paid from cash flow, from reserves or with new debt. Median company in the sector: 32%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
10 of 10 fiscal years with a profit
What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
| Year | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| 2025 | Sep 28, 2025 | 37.2B | 1.9B | 5.0% | 1.63 | 2.45 | 150% |
| 2024 | Sep 29, 2024 | 36.2B | 3.8B | 10.4% | 3.31 | 2.32 | 70% |
| 2023 | Oct 1, 2023 | 36.0B | 4.1B | 11.5% | 3.58 | 2.16 | 60% |
| 2022 | Oct 2, 2022 | 32.3B | 3.3B | 10.2% | 2.83 | 2.00 | 71% |
| 2021 | Oct 3, 2021 | 29.1B | 4.2B | 14.5% | 3.54 | 2.29 | 65% |
| 2020 | Sep 27, 2020 | 23.5B | 928.3M | 3.9% | 0.79 | 1.23 | 156% |
| 2019 | Sep 29, 2019 | 26.5B | 3.6B | 13.6% | 2.92 | 1.49 | 51% |
| 2018 | Sep 30, 2018 | 24.7B | 4.5B | 18.3% | 3.24 | 1.32 | 41% |
| 2017 | Oct 1, 2017 | 22.4B | 2.9B | 12.9% | 1.97 | 0.00 | 0% |
| 2016 | Oct 2, 2016 | 21.3B | 2.8B | 13.2% | 1.90 | 0.85 | 45% |
| Quarter | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| Q2/26 | Jun 28, 2026 | 9.3B | 1.0B | 11.2% | 0.91 | 0.62 | 68% |
| Q1/26 | Mar 29, 2026 | 9.5B | 510.9M | 5.4% | 0.45 | 0.62 | 138% |
| Q4/25 | Dec 28, 2025 | 9.9B | 293.3M | 3.0% | 0.26 | 0.62 | 238% |
| Q3/25* | Sep 28, 2025 | 9.6B | 133.2M | 1.4% | – | 0.62 | – |
| Q2/25 | Jun 29, 2025 | 9.5B | 558.3M | 5.9% | 0.49 | 0.61 | 124% |
| Q1/25 | Mar 30, 2025 | 8.8B | 384.2M | 4.4% | 0.34 | 0.61 | 179% |
| Q4/24 | Dec 29, 2024 | 9.4B | 780.8M | 8.3% | 0.69 | 0.61 | 88% |
| Q3/24* | Sep 29, 2024 | 9.1B | 909.2M | 10.0% | – | 0.61 | – |
| Q2/24 | Jun 30, 2024 | 9.1B | 1.1B | 11.6% | 0.93 | 0.57 | 61% |
| Q1/24 | Mar 31, 2024 | 8.6B | 772.4M | 9.0% | 0.68 | 0.57 | 84% |
| Q4/23 | Dec 31, 2023 | 9.4B | 1.0B | 10.9% | 0.90 | 0.57 | 63% |
| Q3/23* | Oct 1, 2023 | 9.4B | 1.2B | 13.0% | – | 0.57 | – |
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
| Period | Purchases | Sales | Net |
|---|---|---|---|
| 3 months | $00 people | $685.9K1 person | −$685.9K |
| 6 months | $00 people | $1.6M2 people | −$1.6M |
| 12 months | $994.5K1 person | $2.2M2 people | −$1.2M |
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.
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