F Ford Motor Company

XNYS Down Alert

Consumer Discretionary

· How we analyze

About the company

Ford Motor Company is a US carmaker. It is known for the F-Series pickups, the Mustang, the Bronco and vans such as the Transit. Ford Pro bundles commercial vehicles and services for businesses, and Ford Model e develops electric cars. It also has a financing division. As of Oct 13, 2026

Fact sheet (from the annual report) Carmakers · Dearborn, USA

Ford, based in Dearborn in the state of Michigan, develops trucks, SUVs, vans and cars as well as luxury vehicles under the Lincoln brand. The Ford Blue segment comprises combustion and hybrid vehicles, and the Ford Model e segment develops electric cars including embedded software. Ford Pro mainly supplies commercial customers, government agencies and rental car companies, for example with Super Duty and the Transit series vans. Vehicles and parts reach customers almost entirely through dealers and distributors, and the dealerships are mostly independent. The financing division Ford Credit mainly offers vehicle financing and leasing and supports the dealers.

Automatically summarized from SEC annual report (10-K, filed Feb 11, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

Price performance at a glance

Last 30 trading days
  • Today +1.1%
  • 7 days −3.6%
  • 30 days −7.9%
  • 1 year −11.7%
Day range (last trading day)
−1.1%Price at 62% of the range+0.7%
52-week range
−5.1%Price at 9% of the range+51.8%
Distance from the all-time high
−54.7%

Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

Where is the price relative to the buy zone?

No buy zone

There is currently no buy zone for this symbol under our Elliott rule. One only forms when the price pulls back after a strong rise.

An observation, not investment advice

Rule (4-hour candles) No active buy zone – the last one ended on Oct 23, 2026 · Setup invalid (close below the start of wave 1)

Watcher Full history: every change of the buy zone with its date.

Automated analysis (rule-based)

How we analyze

Timeframe 4 hours · As of Oct 27, 2026

Elliott wave analysis Ford Motor (4-hour candles): Combination (W-X-Y), Corrective pattern (downward), Y in progress (1 of 2 guidelines) (provisional count); no buy zone of the rule on this timeframe. Candlestick chart F with 143 4-hour candles from Jul 17, 2026, 19:30 to Oct 27, 2026, 18:30. No buy zone of the rule on this timeframe – only the Elliott count: Combination (W-X-Y), Corrective pattern (downward), Y in progress (1 of 2 guidelines) (X = 20% of W; Y = 30% of W), invalid on a close above the end of X. provisional count: The inner sub-waves cannot be seen on this timeframe – the hard Elliott rules are met, the internal structure remains open. Provisional – check the count yourself on the chart. No visible sub-waves in: X. Fibonacci target zones for this count from Watcher. No value axis. Automated analysis (rule-based), not investment advice. F · 4-hour candles · Automated analysis (rule-based) No buy zone of the rule – Elliott count only Provisional count: sub-waves not visible here – check it yourself on the chart Fibonacci target zones for this count from Watcher invalid on a close above the end of X 0 W X Y in progress (a) (b) (c) Aug Sep Oct last candle Oct 27, 2026, 18:30 · not investment advice Without a buy zone of the rule: no value axis
  • 4-hour candles (green = close above open, red = below)
  • Elliott count (thin gold line, waves in circles; dashed circle = still in progress; small = subwaves; red dashed = invalidation level)
  • Dashed throughout with a label: fallback count (provisional count) – provisional, check it yourself on the chart
  • Watcher Fibonacci target zones for this count from Watcher

Elliott count: Combination (W-X-Y), Corrective pattern (downward), Y in progress (1 of 2 guidelines) · X = 20% of W; Y = 30% of W

provisional count The inner sub-waves cannot be seen on this timeframe – the hard Elliott rules are met, the internal structure remains open. Provisional – check the count yourself on the chart.

Note: Structure open: leg X cannot be broken down into sub-waves on this timeframe – provisional, check the count yourself on the chart.

Note: Retracement at least 88.7% of A: flat possible (B in progress, type only with C).

Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.

Scenarios

Timeframe 4 hours · As of Oct 27, 2026 · from the Elliott count in the analysis chart

Weighting Main scenario (1 of 2 guidelines, medium) · no alternative

Weighting by guidelines met – not a probability.

provisional count The inner sub-waves cannot be seen on this timeframe – the hard Elliott rules are met, the internal structure remains open. Provisional – check the count yourself on the chart. No visible sub-waves in: X.

Main scenario

medium · 1 of 2 guidelines

As long as the 4-hour close stays below the end of X, this applies: complex countermove downward (Combination W-X-Y), Y in progress – count points to falling prices.

Invalid if the 4-hour close is above the end of X

Alternative

If that breaks, this count no longer applies. Currently no alternative that follows the rules.

Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.

Fundamental analysis

Ford Motor Company · Sector Consumer Discretionary · amounts in USD

Information only – does not affect the other analysis methods, not investment advice. Source: SEC filings, As of Feb 11, 2026.

Quality checks

Four angles on the annual figures. Each check counts how many disclosed criteria are met – criteria without data do not count. The bars show where the company ranks on each figure among the stocks we cover and within its sector.

Fiscal year to Dec 31, 2025

Quality 1 of 8 met

  • not met: Gross margin above 40% 6.8%
  • not met: Operating margin above 15% −4.9%
  • not met: Net margin above 10% −4.4%
  • not met: Return on equity above 15% −22.8%
  • not met: Free cash flow margin above 10% 6.7%
  • not met: Profit in each of the last 5 fiscal years 3 of 5
  • met: Free cash flow positive in each of the last 3 fiscal years 3 of 3
  • not met: Equity ratio above 30% 12.4%
Gross margin

6.8% Fiscal year 2025

Rank 4 of 100: higher than 4% of 153 peers (All). weak.

Rank 9 of 100: higher than 9% of 16 peers (Sector). weak.

Median Consumer Discretionary: 33.4%

Share of revenue left after the direct cost of the products sold.

Operating margin

−4.9% Fiscal year 2025

Rank 17 of 100: higher than 17% of 192 peers (All). weak.

Rank 8 of 100: higher than 8% of 20 peers (Sector). weak.

Median Consumer Discretionary: 11.5%

Operating income divided by revenue: what the core business earns before interest and taxes.

Net margin

−4.4% Fiscal year 2025

Rank 15 of 100: higher than 15% of 237 peers (All). weak.

Rank 7 of 100: higher than 7% of 21 peers (Sector). weak.

Median Consumer Discretionary: 8.6%

Profit after all costs, interest and taxes divided by revenue.

Return on equity

−22.8% Fiscal year 2025

Rank 8 of 100: higher than 8% of 218 peers (All). weak.

Rank 9 of 100: higher than 9% of 16 peers (Sector). weak.

Median Consumer Discretionary: 19.9%

Net income divided by equity at fiscal year end.

Return on assets

−2.8% Fiscal year 2025 (total assets at year end)

Rank 14 of 100: higher than 14% of 238 peers (All). weak.

Rank 7 of 100: higher than 7% of 21 peers (Sector). weak.

Median Consumer Discretionary: 9.4%

Net income divided by total assets at fiscal year end.

Equity ratio

12.4% Fiscal year 2025

Rank 17 of 100: higher than 17% of 239 peers (All). weak.

Rank 34 of 100: higher than 34% of 22 peers (Sector). medium.

Median Consumer Discretionary: 26.1%

Equity as a share of total assets. Usually low for banks.

Free cash flow margin

6.7% Fiscal year 2025

Rank 31 of 100: higher than 31% of 213 peers (All). weak.

Rank 31 of 100: higher than 31% of 21 peers (Sector). weak.

Median Consumer Discretionary: 8.9%

Free cash flow divided by revenue.

Free cash flow

12.5B USD Fiscal year 2025

Operating cash flow minus capital expenditure on property and equipment.

Growth 4 of 5 met · 2 without data

  • met: Over 3 years, revenue grew by more than 5% per year +5.8%
  • met: Over 5 years, revenue grew by more than 5% per year +8.1%
  • not met: Over 10 years, revenue grew by more than 5% per year +2.3%
  • no data: Over 3 years, EPS grew by more than 5% per year not computable (loss in the first or last year, or figures missing)
  • no data: Over 5 years, EPS grew by more than 5% per year not computable (loss in the first or last year, or figures missing)
  • met: Revenue rose in at least 4 of the last 5 fiscal years 5 of 5
  • met: Revenue rose in the last fiscal year +1.2%
Revenue growth 3 years

+5.8% per year

Rank 40 of 100: higher than 40% of 230 peers (All). medium.

Rank 48 of 100: higher than 48% of 22 peers (Sector). medium.

Median Consumer Discretionary: +6.2%

Average growth per year over 3 fiscal years.

Revenue growth 5 years

+8.1% per year

Rank 35 of 100: higher than 35% of 217 peers (All). medium.

Rank 36 of 100: higher than 36% of 21 peers (Sector). medium.

Median Consumer Discretionary: +12.7%

Average growth per year over 5 fiscal years.

Revenue growth 10 years

+2.3% per year

Rank 18 of 100: higher than 18% of 157 peers (All). weak.

Rank 25 of 100: higher than 25% of 18 peers (Sector). weak.

Median Consumer Discretionary: +6.3%

Average growth per year over 10 fiscal years.

Dividend 5 of 7 met

  • met: Pays a dividend 0.75 USD
  • not met: Payout ratio at most 60% of earnings despite a loss
  • met: Dividend paid in each of the last 5 fiscal years 5 of 5
  • not met: Dividend per share never lowered in the last 5 fiscal years Dividend per share as filed with the SEC, including special dividends; a one-off higher prior year does not count as a cut. 1 times
  • met: Dividend per share higher than 5 years ago +38.0%
  • met: Free cash flow per share covers the dividend 4.2x
  • met: Dividends paid over the last 5 years covered by free cash flow 38% of free cash flow
Dividend growth 5 years

+38.0% per year

Rank 94 of 100: higher than 94% of 118 peers (All). strong.

Rank 71 of 100: higher than 71% of 12 peers (Sector). strong.

Median Consumer Discretionary: +23.8%

Growth of the dividend per share per year.

Free cash flow coverage

4.2x Fiscal year 2025

Free cash flow per share divided by dividend per share. From 1x the dividend is covered.

Financial strength 4 of 5 met · 1 without data

  • not met: Piotroski F-Score at least 7 of 9 3 of 8 · 1 without data
  • no data: Long-term debt no higher than equity no long-term debt reported
  • met: Current assets cover current liabilities 1.07
  • met: Positive equity 36.0B USD
  • met: In 5 years, share count up by at most 5% +0.2%
  • met: Free cash flow positive in the last fiscal year 12.5B USD
Piotroski F-Score

3 of 8 Fiscal year 2025

No rank: not all 9 criteria have data.

Nine yes/no tests on profit, cash flow, debt, liquidity and efficiency compared with the prior year.

Liquidity (current ratio)

1.07 at fiscal year end

Rank 31 of 100: higher than 31% of 215 peers (All). weak.

Rank 34 of 100: higher than 34% of 22 peers (Sector). medium.

Median Consumer Discretionary: 1.15

Current assets divided by current liabilities.

Change in share count

+0.2% in 5 years

Rank 42 of 100: lower than 42% of 199 peers (All). medium.

Rank 39 of 100: lower than 39% of 22 peers (Sector). medium.

Median Consumer Discretionary: −7.4%

Change in diluted share count. Negative = share buybacks, positive = new shares.

The 9 criteria of the Piotroski F-Score
  • not met: Profit in the last fiscal year (positive return on assets)
  • met: Positive operating cash flow
  • not met: Return on assets higher than the prior year
  • met: Operating cash flow higher than net income
  • no data: Long-term debt relative to total assets fell
  • not met: Liquidity (current assets / current liabilities) rose
  • met: No additional shares (diluted share count did not rise)
  • not met: Gross margin higher than the prior year
  • not met: Revenue relative to total assets higher than the prior year

Last fiscal year compared with the one before. Returns and revenue per total assets use total assets at the start of the year; leverage = long-term financial debt divided by total assets at year end; new shares via the average diluted share count.

Price-based criteria (P/E, dividend yield) are shown to signed-in users.

Computed automatically from SEC annual reports – not investment advice. Describes the reported figures; points are not a rating of the stock. Rank 0–100 against the 239 stocks we cover and against the sector (from 5 peers); the stronger side is always on the right.

In short

  • Light yellow: Revenue grew over 5 years (+8.1% per year), more slowly than the sector median.
  • Light red: Loss in the last fiscal year.
  • Light red: Profit in 7 of 10 fiscal years.
  • Light red: Dividend higher than earnings.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 151.8B USD · Net income 4.6B USD · Net margin 3.0%
  2. Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 156.8B USD · Net income 7.6B USD · Net margin 4.9%
  3. Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 160.3B USD · Net income 3.7B USD · Net margin 2.3%
  4. Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 155.9B USD · Net income 84.0M USD · Net margin 0.1%
  5. Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 127.1B USD · Net income −1.3B USD · Net margin −1.0%
  6. Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 136.3B USD · Net income 17.9B USD · Net margin 13.2%
  7. Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 158.1B USD · Net income −2.0B USD · Net margin −1.3%
  8. Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 176.2B USD · Net income 4.3B USD · Net margin 2.5%
  9. Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 185.0B USD · Net income 5.9B USD · Net margin 3.2%
  10. Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 187.3B USD · Net income −8.2B USD · Net margin −4.4%

Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 187.3B USD · Net income −8.2B USD · Net margin −4.4%

Figures over time

Where the money of a fiscal year goes and how margins, returns, balance sheet, cash flow and share count developed over up to 10 years. Each chart has one sentence saying what the trend shows.

Money flow in fiscal year 2025

Of 100 USD of revenue, 6.8 USD gross profit remained.

Operating loss: −4.9% of revenue

Money flow as a table
Fiscal year 2025, amounts in USD, share of revenue
ItemAmountof revenue
Revenue187.3B USD100.0%
Gross profit12.8B USD6.8%
Cost of revenue174.5B USD93.2%
Operating expenses22.0B USD11.7%

Taxes, interest and other items are not available separately in the SEC data; they are combined as the difference.

Margins

The operating margin fell in 5 years from −3.5% to −4.9%.

Gross marginOperating marginNet margin
  1. Fiscal year 2016: Gross margin 16.6% · Operating margin not available · Net margin 3.0%
  2. Fiscal year 2017: Gross margin 16.2% · Operating margin 3.1% · Net margin 4.8%
  3. Fiscal year 2018: Gross margin 15.0% · Operating margin 2.0% · Net margin 2.3%
  4. Fiscal year 2019: Gross margin 13.6% · Operating margin 0.4% · Net margin 0.0%
  5. Fiscal year 2020: Gross margin 11.3% · Operating margin −3.5% · Net margin −1.0%
  6. Fiscal year 2021: Gross margin 15.9% · Operating margin 3.3% · Net margin 13.2%
  7. Fiscal year 2022: Gross margin 15.0% · Operating margin 4.0% · Net margin −1.3%
  8. Fiscal year 2023: Gross margin 14.6% · Operating margin 3.1% · Net margin 2.5%
  9. Fiscal year 2024: Gross margin 14.4% · Operating margin 2.8% · Net margin 3.2%
  10. Fiscal year 2025: Gross margin 6.8% · Operating margin −4.9% · Net margin −4.4%

Returns

Return on equity fell in 5 years from −4.2% to −22.8%.

Return on equityReturn on assets
  1. Fiscal year 2016: Return on equity 15.8% · Return on assets 1.9%
  2. Fiscal year 2017: Return on equity 21.8% · Return on assets 2.9%
  3. Fiscal year 2018: Return on equity 10.2% · Return on assets 1.4%
  4. Fiscal year 2019: Return on equity 0.1% · Return on assets 0.0%
  5. Fiscal year 2020: Return on equity −4.2% · Return on assets −0.5%
  6. Fiscal year 2021: Return on equity 37.0% · Return on assets 7.0%
  7. Fiscal year 2022: Return on equity −4.6% · Return on assets −0.8%
  8. Fiscal year 2023: Return on equity 10.2% · Return on assets 1.6%
  9. Fiscal year 2024: Return on equity 13.1% · Return on assets 2.1%
  10. Fiscal year 2025: Return on equity −22.8% · Return on assets −2.8%

Equity and long-term debt

The equity ratio stayed roughly the same in 5 years (12.4%).

EquityLong-term debt in USD Long-term debt, depending on the filing, includes the current portion or leases.
  1. Fiscal year 2016: Equity 29.2B USD · Long-term debt not available
  2. Fiscal year 2017: Equity 34.9B USD · Long-term debt not available
  3. Fiscal year 2018: Equity 35.9B USD · Long-term debt 600.0M USD
  4. Fiscal year 2019: Equity 33.2B USD · Long-term debt 470.0M USD
  5. Fiscal year 2020: Equity 30.7B USD · Long-term debt 291.0M USD
  6. Fiscal year 2021: Equity 48.5B USD · Long-term debt not available
  7. Fiscal year 2022: Equity 43.2B USD · Long-term debt not available
  8. Fiscal year 2023: Equity 42.8B USD · Long-term debt not available
  9. Fiscal year 2024: Equity 44.8B USD · Long-term debt not available
  10. Fiscal year 2025: Equity 36.0B USD · Long-term debt not available

Liquidity (current ratio)

The current ratio fell in 5 years from 1.20 to 1.07.

Current ratio
  1. Fiscal year 2016: Current ratio 1.20
  2. Fiscal year 2017: Current ratio 1.23
  3. Fiscal year 2018: Current ratio 1.20
  4. Fiscal year 2019: Current ratio 1.16
  5. Fiscal year 2020: Current ratio 1.20
  6. Fiscal year 2021: Current ratio 1.20
  7. Fiscal year 2022: Current ratio 1.20
  8. Fiscal year 2023: Current ratio 1.20
  9. Fiscal year 2024: Current ratio 1.16
  10. Fiscal year 2025: Current ratio 1.07

Cash flow

Free cash flow fell in 5 years from 18.5B USD to 12.5B USD.

Operating cash flowCapital expenditureFree cash flow in USD
  1. Fiscal year 2016: Operating cash flow 19.8B USD · Capital expenditure 7.0B USD · Free cash flow 12.8B USD
  2. Fiscal year 2017: Operating cash flow 18.1B USD · Capital expenditure 7.0B USD · Free cash flow 11.0B USD
  3. Fiscal year 2018: Operating cash flow 15.0B USD · Capital expenditure 7.8B USD · Free cash flow 7.2B USD
  4. Fiscal year 2019: Operating cash flow 17.6B USD · Capital expenditure 7.6B USD · Free cash flow 10.0B USD
  5. Fiscal year 2020: Operating cash flow 24.3B USD · Capital expenditure 5.7B USD · Free cash flow 18.5B USD
  6. Fiscal year 2021: Operating cash flow 15.8B USD · Capital expenditure 6.2B USD · Free cash flow 9.6B USD
  7. Fiscal year 2022: Operating cash flow 6.9B USD · Capital expenditure 6.9B USD · Free cash flow −13.0M USD
  8. Fiscal year 2023: Operating cash flow 14.9B USD · Capital expenditure 8.2B USD · Free cash flow 6.7B USD
  9. Fiscal year 2024: Operating cash flow 15.4B USD · Capital expenditure 8.7B USD · Free cash flow 6.7B USD
  10. Fiscal year 2025: Operating cash flow 21.3B USD · Capital expenditure 8.8B USD · Free cash flow 12.5B USD

Share count

The share count stayed roughly the same in 5 years.

Diluted share count
  1. Fiscal year 2016: Diluted share count 4.0B
  2. Fiscal year 2017: Diluted share count 4.0B
  3. Fiscal year 2018: Diluted share count 4.0B
  4. Fiscal year 2019: Diluted share count 4.0B
  5. Fiscal year 2020: Diluted share count 4.0B
  6. Fiscal year 2021: Diluted share count 4.0B
  7. Fiscal year 2022: Diluted share count 4.0B
  8. Fiscal year 2023: Diluted share count 4.0B
  9. Fiscal year 2024: Diluted share count 4.0B
  10. Fiscal year 2025: Diluted share count 4.0B

From annual reports filed with the SEC (10-K, 20-F, 40-F) as first reported, share count adjusted for splits; obvious filing errors (e.g. wrong unit, outliers against both neighbouring years) are hidden. Describes the reported figures – not investment advice.

Dividends and share repurchases

How much the company returns to its shareholders – as dividends or by repurchasing its own shares – and whether free cash flow supports it.

Dividend per share
0.75 USD · Fiscal year 2025
Dividend growth per year
3 y +14.5%5 y –10 y –
Years without a cut
0 in a row up to now
Payout ratio
of earnings – of free cash flow 24%
To shareholders (5 years)
14.8B USD 8% through repurchases
Share count over 5 years
+0.2% roughly unchanged

Dividend per share

The dividend per share rose in 5 years from 0.15 USD to 0.75 USD.

Dividend per share USD per share Per share as filed with the SEC, including special dividends; obvious filing errors are hidden.
  1. Fiscal year 2016: Dividend per share 0.85 USD
  2. Fiscal year 2017: Dividend per share 0.65 USD
  3. Fiscal year 2018: Dividend per share 0.73 USD
  4. Fiscal year 2019: Dividend per share not available
  5. Fiscal year 2020: Dividend per share 0.15 USD
  6. Fiscal year 2021: Dividend per share 0.10 USD
  7. Fiscal year 2022: Dividend per share 0.50 USD
  8. Fiscal year 2023: Dividend per share 1.25 USD
  9. Fiscal year 2024: Dividend per share 0.78 USD
  10. Fiscal year 2025: Dividend per share 0.75 USD

Payout ratios

Last reported for fiscal year 2024.

Payout ratio (earnings)Payout ratio (free cash flow)
  1. Fiscal year 2016: Payout ratio (earnings) 73.9% · Payout ratio (free cash flow) 26.4%
  2. Fiscal year 2017: Payout ratio (earnings) 34.2% · Payout ratio (free cash flow) 23.4%
  3. Fiscal year 2018: Payout ratio (earnings) 79.3% · Payout ratio (free cash flow) 40.1%
  4. Fiscal year 2019: Payout ratio (earnings) not available · Payout ratio (free cash flow) 23.9%
  5. Fiscal year 2020: Payout ratio (earnings) not available · Payout ratio (free cash flow) 3.2%
  6. Fiscal year 2021: Payout ratio (earnings) 2.2% · Payout ratio (free cash flow) 4.2%
  7. Fiscal year 2022: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
  8. Fiscal year 2023: Payout ratio (earnings) 115.7% · Payout ratio (free cash flow) 74.8%
  9. Fiscal year 2024: Payout ratio (earnings) 53.4% · Payout ratio (free cash flow) 46.3%
  10. Fiscal year 2025: Payout ratio (earnings) not available · Payout ratio (free cash flow) 24.0%

What goes back to shareholders

Over 5 years, 14.8B USD went back to shareholders, 8% of it through share repurchases. That is 42% of the free cash flow of those years.

Dividends paidShare repurchasesNew shares issued (including employee plans)Free cash flow in USD
  1. Fiscal year 2016: Dividends paid 3.4B USD · Share repurchases 145.0M USD · New shares issued (including employee plans) not available · Free cash flow 12.8B USD
  2. Fiscal year 2017: Dividends paid 2.6B USD · Share repurchases 131.0M USD · New shares issued (including employee plans) not available · Free cash flow 11.0B USD
  3. Fiscal year 2018: Dividends paid 2.9B USD · Share repurchases 164.0M USD · New shares issued (including employee plans) not available · Free cash flow 7.2B USD
  4. Fiscal year 2019: Dividends paid 2.4B USD · Share repurchases 237.0M USD · New shares issued (including employee plans) not available · Free cash flow 10.0B USD
  5. Fiscal year 2020: Dividends paid 596.0M USD · Share repurchases 0.0 USD · New shares issued (including employee plans) not available · Free cash flow 18.5B USD
  6. Fiscal year 2021: Dividends paid 403.0M USD · Share repurchases 0.0 USD · New shares issued (including employee plans) not available · Free cash flow 9.6B USD
  7. Fiscal year 2022: Dividends paid 2.0B USD · Share repurchases 484.0M USD · New shares issued (including employee plans) not available · Free cash flow −13.0M USD
  8. Fiscal year 2023: Dividends paid 5.0B USD · Share repurchases 335.0M USD · New shares issued (including employee plans) not available · Free cash flow 6.7B USD
  9. Fiscal year 2024: Dividends paid 3.1B USD · Share repurchases 426.0M USD · New shares issued (including employee plans) not available · Free cash flow 6.7B USD
  10. Fiscal year 2025: Dividends paid 3.0B USD · Share repurchases 0.0 USD · New shares issued (including employee plans) not available · Free cash flow 12.5B USD

Dividends paid, repurchases and new shares issued from the cash flow statement of annual reports filed with the SEC (as first reported). Describes the reported figures – not investment advice.

Valuation over time

Price-based valuation (P/E, P/S, price/free cash flow and dividend yield per fiscal year, compared with its own average) for signed-in users.

Sector comparison

Ford Motor Company next to 8 stocks of the sector Consumer Discretionary we cover that are closest in revenue. Click a column header to sort the table.

Sector comparison F, sector Consumer Discretionary; last row: sector median
Symbol Revenue (FY) Growth 5 yrsGross marginOp. marginNet marginROEEquity ratioFCF marginPiotroski
AMZN Amazon 716.9B USD +13.2%50.3%11.2%10.8%18.9%50.2%1.1%6/9
F Ford Motor Company this stock 187.3B USD +8.1%6.8%−4.9%−4.4%−22.8%12.4%6.7%–
GM General Motors 185.0B USD +8.6%–1.6%1.5%4.4%21.7%9.5%–
HD Home Depot (The) 164.7B USD +4.5%33.3%12.7%8.6%110.5%12.2%7.7%4/9
TSLA Tesla, Inc. 94.8B USD +24.6%18.0%4.6%4.0%4.6%59.6%6.6%5/9
LOW Lowe's 86.3B USD −0.8%33.5%11.8%7.7%–−18.3%8.9%6/9
TJX TJX Companies 60.4B USD +13.4%31.0%–9.1%53.9%28.5%8.1%8/9
NKE Nike, Inc. 46.4B USD +0.8%42.9%–6.7%20.9%38.7%4.7%7/9
SBUX Starbucks 37.2B USD +9.6%–7.9%5.0%–−25.3%6.6%–
Median of the sector 22 symbols 26.5B USD +12.7%33.4%11.5%8.6%19.9%26.1%8.9%6/9

Growth 5 yrs = revenue growth per year over 5 fiscal years · Op. margin = operating margin · ROE = return on equity · FCF = free cash flow · Piotroski = F-Score (only with all 9 criteria).

Figures of the last fiscal year from SEC annual reports (peers as of Oct 28, 2026). Median across all companies of the sector we cover (from 5 stocks; several share classes of one company count once). Signed-in users also see P/E, P/S and dividend yield in the comparison. Describes the reported figures – not investment advice.

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light yellow: below sector

+8.1% per year, last 5 years

Sector Consumer Discretionary: median +11.0% (49 symbols)

What does this mean? Revenue: over 5 years it grew by 8.1% per year on average, but more slowly than the median company in the sector (+11.0%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light gray: not computable

– per year, last 5 years

Sector Consumer Discretionary: median +10.4% (32 symbols)

per share: not computable (loss in the first or last year)

What does this mean? There was a loss in the first or last year. An annual growth rate cannot be calculated meaningfully then.

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light red: Loss

−4.4% last fiscal year

Sector Consumer Discretionary: median 9.4% (49 symbols)

What does this mean? Of every 100 USD in revenue there was no profit but a loss of 4.36 USD. Five years ago the margin was −1.0%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light gray: not available

– latest balance sheet

Sector Consumer Discretionary: median 0.82 (31 symbols)

What does this mean? No usable figure: reported financial debt or positive equity for the same balance sheet date is missing.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light red: despite a loss

– Dividend / earnings per share

Sector Consumer Discretionary: median 32% (26 symbols)

What does this mean? The company paid a dividend in the last fiscal year although there was a loss per share; it is paid from cash flow, from reserves or with new debt.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light red: 3 loss years

7 of 10 fiscal years with a profit

What does this mean? In 7 of the last 10 fiscal years the bottom line showed a profit. 3 years ended with a loss.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
187.3B USD
Revenue vs. prior year
+1.2%
Net income (FY)
−8.2B USD
Net income vs. prior year
−238.8%
EPS (FY)
-2.06 USD
13F funds with a position
0 of 9
Funds vs. prior quarter
−1
Shares held vs. prior quarter
−100.0%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 11, 2026 · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Dec 31, 2025 187.3B−8.2B −4.4% −2.06 0.75 –
2024Dec 31, 2024 185.0B5.9B 3.2% 1.46 0.78 53%
2023Dec 31, 2023 176.2B4.3B 2.5% 1.08 1.25 116%
2022Dec 31, 2022 158.1B−2.0B −1.3% −0.49 0.50 –
2021Dec 31, 2021 136.3B17.9B 13.2% 4.45 0.10 2%
2020Dec 31, 2020 127.1B−1.3B −1.0% −0.32 0.15 –
2019Dec 31, 2019 155.9B84.0M 0.1% 0.01 0.60 6,000%
2018Dec 31, 2018 160.3B3.7B 2.3% 0.92 0.73 79%
2017Dec 31, 2017 156.8B7.6B 4.9% 1.90 0.65 34%
2016Dec 31, 2016 151.8B4.6B 3.0% 1.15 0.85 74%
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q1/26Mar 31, 2026 43.3B2.6B 5.9% 0.63 0.15 24%
Q4/25*Dec 31, 2025 45.9B−11.1B −24.1% – – –
Q3/25Sep 30, 2025 50.5B2.4B 4.8% 0.60 0.15 25%
Q2/25Jun 30, 2025 50.2B−36.0M −0.1% −0.01 0.15 –
Q1/25Mar 31, 2025 40.7B471.0M 1.2% 0.12 0.30 250%
Q3/24Sep 30, 2024 46.2B892.0M 1.9% 0.22 0.15 68%
Q2/24Jun 30, 2024 47.8B1.8B 3.8% 0.46 0.15 33%
Q1/24Mar 31, 2024 42.8B1.3B 3.1% 0.33 0.33 100%
Q3/23Sep 30, 2023 43.8B1.2B 2.7% 0.30 0.15 50%
Q2/23Jun 30, 2023 45.0B1.9B 4.3% 0.47 0.15 32%
Q1/23Mar 31, 2023 41.5B1.8B 4.2% 0.44 0.80 182%
Q4/22*Dec 31, 2022 44.0B– – – – –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $00 people $0
6 months $148.9K1 person $00 people +$148.9K
12 months $2.2M2 people $00 people +$2.2M

Latest transactions

  • Jun 23, 2026 Thornton John L Director Open-market purchase 10,600 shares · $148.9K · SEC
  • Feb 19, 2026 Ford William Clay Jr Officer, Director Open-market purchase 140,000 shares · $1.9M · SEC
  • Nov 14, 2025 Thornton John L Director Open-market purchase 7,520 shares · $99.2K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score -90

Price vs. EMA 50-15
Price vs. EMA 200-15
EMA 50 vs. EMA 200-20
ADX (trend strength)-15
Highs and lows-10
Relative strength-15

Volatility and trend strength

ADX 14 (trend strength)33.9
Rel. strength 60 d−19.7%

ATR and moving averages as price values only when logged in.

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