EBAY eBay Inc.

XNGS Up Alert

Consumer Discretionary

· How we analyze

About the company

eBay runs an online marketplace founded in 1995. Individuals and merchants sell new and used goods there by auction or at fixed prices; collectibles, auto parts, electronics and luxury goods are especially strong categories. The company operates in many countries, including Germany. As of Oct 13, 2026

Fact sheet (from the annual report) Miscellaneous business services · San Jose, USA

According to the company, eBay runs online marketplaces that bring sellers and shoppers together in many markets worldwide. Revenue comes mainly from fees on paid transactions, from advertising on its own marketplaces and from shipping. Advertising revenue consists mainly of fees that sellers pay to promote their listings. The focus is on so-called Focus Categories such as vehicle parts, collectibles, refurbished goods, apparel, luxury goods and sneakers. Trust is supported by refunds for items not received or not as described and by authentication of high-value items. When listing items, generative artificial intelligence helps prefill details, titles and descriptions.

Automatically summarized from SEC annual report (10-K, filed Feb 19, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

What the methods say about eBay

Calculated automatically by fixed rules – not investment advice, check for yourself. How we analyze

Price performance at a glance

Last 30 trading days
  • Today −2.3%
  • 7 days −1.5%
  • 30 days +9.9%
  • 1 year +22.0%
Day range (last trading day)
−0.6%Price at 20% of the range+2.5%
52-week range
−34.2%Price at 87% of the range+5.0%
Distance from the all-time high
−4.8%

Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

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Symbol on TradingView: NASDAQ:EBAY

Fundamental analysis

eBay Inc. · Sector Consumer Discretionary · amounts in USD

Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Feb 19, 2026.

In short

  • Light yellow: Revenue grew over 5 years (+1.6% per year), more slowly than the sector median.
  • Light red: Net income (total) shrank over 5 years (−18.6% per year); per share −11.3% per year.
  • Light green: Net margin 18.3%, above the sector median (9.4%).
  • Light red: Profit in 8 of 10 fiscal years.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 9.3B USD · Net income 7.3B USD · Net margin 78.1%
  2. Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 9.9B USD · Net income −1.0B USD · Net margin −10.2%
  3. Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 10.7B USD · Net income 2.5B USD · Net margin 23.5%
  4. Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 10.8B USD · Net income 1.8B USD · Net margin 16.5%
  5. Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 10.3B USD · Net income 5.7B USD · Net margin 55.2%
  6. Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 10.4B USD · Net income 13.6B USD · Net margin 130.6%
  7. Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 9.8B USD · Net income −1.3B USD · Net margin −13.0%
  8. Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 10.1B USD · Net income 2.8B USD · Net margin 27.4%
  9. Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 10.3B USD · Net income 2.0B USD · Net margin 19.2%
  10. Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 11.1B USD · Net income 2.0B USD · Net margin 18.3%

Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 11.1B USD · Net income 2.0B USD · Net margin 18.3%

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light yellow: below sector

+1.6% per year, last 5 years

Sector Consumer Discretionary: median +11.0% (49 symbols)

What does this mean? Revenue: over 5 years it grew by 1.6% per year on average, but more slowly than the median company in the sector (+11.0%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light red: shrinking

−18.6% per year, last 5 years

Sector Consumer Discretionary: median +9.7% (30 symbols)

per share: −11.3% per year (5 years, split-adjusted)

What does this mean? Total net income: over 5 years it fell by 18.6% per year on average. The median company in the sector reached +9.7% per year.

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light green: above sector

18.3% last fiscal year

Sector Consumer Discretionary: median 9.4% (49 symbols)

What does this mean? Of every 100 USD in revenue, 18.30 USD remained as profit – at least as much as the median company in the sector (9.4%). Five years ago the margin was 55.2%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light gray: not available

– latest balance sheet

Sector Consumer Discretionary: median 0.76 (25 symbols)

What does this mean? No usable figure: reported financial debt or positive equity for the same balance sheet date is missing.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light gray: none found

– Dividend / earnings per share

Sector Consumer Discretionary: median 32% (26 symbols)

What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light red: 2 loss years

8 of 10 fiscal years with a profit

What does this mean? In 8 of the last 10 fiscal years the bottom line showed a profit. 2 years ended with a loss.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
11.1B USD
Revenue vs. prior year
+7.9%
Net income (FY)
2.0B USD
Net income vs. prior year
+2.8%
EPS (FY)
4.34 USD
13F funds with a position
1 of 9
Funds vs. prior quarter
+1
Shares held vs. prior quarter
–
Fiscal year to Dec 31, 2025 · 10-K filed Feb 19, 2026 · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Dec 31, 2025 11.1B2.0B 18.3% 4.34 – –
2024Dec 31, 2024 10.3B2.0B 19.2% 3.94 – –
2023Dec 31, 2023 10.1B2.8B 27.4% 5.19 – –
2022Dec 31, 2022 9.8B−1.3B −13.0% −2.27 – –
2021Dec 31, 2021 10.4B13.6B 130.6% 20.54 – –
2020Dec 31, 2020 10.3B5.7B 55.2% 7.89 – –
2019Dec 31, 2019 10.8B1.8B 16.5% 2.09 – –
2018Dec 31, 2018 10.7B2.5B 23.5% 2.55 – –
2017Dec 31, 2017 9.9B−1.0B −10.2% −0.95 – –
2016Dec 31, 2016 9.3B7.3B 78.1% 6.35 – –
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q2/26Jun 30, 2026 3.1B550.0M 17.5% 1.21 – –
Q1/26Mar 31, 2026 3.1B512.0M 16.6% 1.12 – –
Q4/25*Dec 31, 2025 3.0B528.0M 17.8% – – –
Q3/25Sep 30, 2025 2.8B632.0M 22.4% 1.35 – –
Q2/25Jun 30, 2025 2.7B368.0M 13.5% 0.79 – –
Q1/25Mar 31, 2025 2.6B503.0M 19.5% 1.06 – –
Q4/24*Dec 31, 2024 2.6B679.0M 26.3% – – –
Q3/24Sep 30, 2024 2.6B634.0M 24.6% 1.29 – –
Q2/24Jun 30, 2024 2.6B224.0M 8.7% 0.45 – –
Q1/24Mar 31, 2024 2.6B438.0M 17.1% 0.85 – –
Q4/23*Dec 31, 2023 2.6B724.0M 28.3% – – –
Q3/23Sep 30, 2023 2.5B1.3B 52.2% 2.46 – –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $7.7M3 people −$7.7M
6 months $00 people $30.2M5 people −$30.2M
12 months $00 people $57.1M6 people −$57.1M

Latest transactions

  • Oct 6, 2026 Iannone Jamie Chief executive (CEO), Director Open-market sale · 10b5-1 plan 2,841 shares · $303.9K · SEC
  • Oct 6, 2026 Iannone Jamie Chief executive (CEO), Director Open-market sale · 10b5-1 plan 6,830 shares · $725.9K · SEC
  • Oct 6, 2026 Iannone Jamie Chief executive (CEO), Director Open-market sale · 10b5-1 plan 1,439 shares · $151.5K · SEC
  • Oct 5, 2026 Iannone Jamie Chief executive (CEO), Director Open-market sale · 10b5-1 plan 9,965 shares · $1.1M · SEC
  • Oct 5, 2026 Iannone Jamie Chief executive (CEO), Director Open-market sale · 10b5-1 plan 1,145 shares · $122.0K · SEC
  • Sep 9, 2026 Iannone Jamie Chief executive (CEO), Director Open-market sale · 10b5-1 plan 810 shares · $85.5K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score +90

Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+15
Highs and lows+10
Relative strength+15

Volatility and trend strength

ADX 14 (trend strength)36.5
Rel. strength 60 d+2.3%

ATR and moving averages as price values only when logged in.

More stocks from Consumer Discretionary

All symbols in this sector

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