AAPL Apple Inc.

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Technology

· How we analyze

About the company

Apple develops consumer electronics and software. Well-known products include the iPhone, Mac, iPad, Apple Watch and AirPods. It also offers services such as the App Store, iCloud, Apple Music and Apple Pay. The California-based company sells worldwide. As of Oct 11, 2026

Fact sheet (from the annual report) Computers (PCs and servers) · Cupertino, USA

The company designs, manufactures and markets smartphones, computers, tablets, wearables and accessories and offers various related services. The iPhone smartphones run on its own iOS operating system, and the Mac computers on macOS. Its services include paid service plans under the AppleCare brand, digital content through platforms such as the App Store, and payment services. It sells directly in its own stores, online and through its own direct sales force, and indirectly through mobile carriers and other resellers. Its customers come mainly from the consumer market, small and mid-sized businesses, education, large enterprises and the public sector.

Automatically summarized from SEC annual report (10-K, filed Oct 31, 2025) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

What the methods say about Apple

Calculated automatically by fixed rules – not investment advice, check for yourself. How we analyze

Price performance at a glance

Last 30 trading days
  • Today −1.1%
  • 7 days +0.3%
  • 30 days +0.8%
  • 1 year +30.9%
Day range (last trading day)
−0.8%Price at 48% of the range+0.9%
52-week range
−29.2%Price at 93% of the range+2.3%
Distance from the all-time high
−2.2%

Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

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Symbol on TradingView: NASDAQ:AAPL

Fundamental analysis

Apple Inc. · Sector Technology · amounts in USD

Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Oct 31, 2025.

In short

  • Light yellow: Revenue grew over 5 years (+8.7% per year), more slowly than the sector median.
  • Light green: Net income (total) grew over 5 years (+14.3% per year), at least as fast as the sector median; per share +17.9% per year.
  • Light green: Net margin 26.9%, above the sector median (12.5%).
  • Light yellow: Debt higher than usual in the sector.
  • Light green: Profit in each of the last 10 fiscal years.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2016 (Sep 27, 2015 – Sep 24, 2016): Revenue 215.6B USD · Net income 45.7B USD · Net margin 21.2%
  2. Fiscal year 2017 (Sep 25, 2016 – Sep 30, 2017): Revenue 229.2B USD · Net income 48.4B USD · Net margin 21.1%
  3. Fiscal year 2018 (Oct 1, 2017 – Sep 29, 2018): Revenue 265.6B USD · Net income 59.5B USD · Net margin 22.4%
  4. Fiscal year 2019 (Sep 30, 2018 – Sep 28, 2019): Revenue 260.2B USD · Net income 55.3B USD · Net margin 21.2%
  5. Fiscal year 2020 (Sep 29, 2019 – Sep 26, 2020): Revenue 274.5B USD · Net income 57.4B USD · Net margin 20.9%
  6. Fiscal year 2021 (Sep 27, 2020 – Sep 25, 2021): Revenue 365.8B USD · Net income 94.7B USD · Net margin 25.9%
  7. Fiscal year 2022 (Sep 26, 2021 – Sep 24, 2022): Revenue 394.3B USD · Net income 99.8B USD · Net margin 25.3%
  8. Fiscal year 2023 (Sep 25, 2022 – Sep 30, 2023): Revenue 383.3B USD · Net income 97.0B USD · Net margin 25.3%
  9. Fiscal year 2024 (Oct 1, 2023 – Sep 28, 2024): Revenue 391.0B USD · Net income 93.7B USD · Net margin 24.0%
  10. Fiscal year 2025 (Sep 29, 2024 – Sep 27, 2025): Revenue 416.2B USD · Net income 112.0B USD · Net margin 26.9%

Fiscal year 2025 (Sep 29, 2024 – Sep 27, 2025): Revenue 416.2B USD · Net income 112.0B USD · Net margin 26.9%

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 97 symbols in the Technology sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light yellow: below sector

+8.7% per year, last 5 years

Sector Technology: median +13.5% (88 symbols)

What does this mean? Revenue: over 5 years it grew by 8.7% per year on average, but more slowly than the median company in the sector (+13.5%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light green: above sector

+14.3% per year, last 5 years

Sector Technology: median +13.3% (62 symbols)

per share: +17.9% per year (5 years, split-adjusted)

What does this mean? Total net income: over 5 years it grew by 14.3% per year on average – at least as fast as the median company in the sector (+13.3%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light green: above sector

26.9% last fiscal year

Sector Technology: median 12.5% (97 symbols)

What does this mean? Of every 100 USD in revenue, 26.92 USD remained as profit – at least as much as the median company in the sector (12.5%). Five years ago the margin was 20.9%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light yellow: higher than sector

0.77 latest balance sheet

Sector Technology: median 0.46 (65 symbols)

What does this mean? For every 1 USD of equity there is 0.77 USD of financial debt – more than the median company in the sector (0.46). More debt amplifies good and bad years alike.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light green: covered

14% Dividend / earnings per share

Sector Technology: median 30% (36 symbols)

What does this mean? Of every 1 USD of earnings per share, 0.14 USD went to shareholders as a dividend. The rest stays in the company. Median company in the sector: 30%.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light green: profit every year

10 of 10 fiscal years with a profit

What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
416.2B USD
Revenue vs. prior year
+6.4%
Net income (FY)
112.0B USD
Net income vs. prior year
+19.5%
EPS (FY)
7.46 USD
13F funds with a position
3 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
−0.3%
Fiscal year to Sep 27, 2025 · 10-K filed Oct 31, 2025 · Balance sheet Jun 27, 2026 (filed Jul 31, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Sep 27, 2025 416.2B112.0B 26.9% 7.46 1.02 14%
2024Sep 28, 2024 391.0B93.7B 24.0% 6.08 0.98 16%
2023Sep 30, 2023 383.3B97.0B 25.3% 6.13 0.94 15%
2022Sep 24, 2022 394.3B99.8B 25.3% 6.11 0.90 15%
2021Sep 25, 2021 365.8B94.7B 25.9% 5.61 0.85 15%
2020Sep 26, 2020 274.5B57.4B 20.9% 3.28 0.80 24%
2019Sep 28, 2019 260.2B55.3B 21.2% 2.97 0.75 25%
2018Sep 29, 2018 265.6B59.5B 22.4% 2.98 0.68 23%
2017Sep 30, 2017 229.2B48.4B 21.1% 2.30 0.60 26%
2016Sep 24, 2016 215.6B45.7B 21.2% 2.08 0.55 26%
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q2/26Jun 27, 2026 109.4B29.8B 27.2% 2.02 0.27 13%
Q1/26Mar 28, 2026 111.2B29.6B 26.6% 2.01 0.26 13%
Q4/25Dec 27, 2025 143.8B42.1B 29.3% 2.84 0.26 9%
Q3/25*Sep 27, 2025 102.5B27.5B 26.8% – 0.26 –
Q2/25Jun 28, 2025 94.0B23.4B 24.9% 1.57 0.26 17%
Q1/25Mar 29, 2025 95.4B24.8B 26.0% 1.65 0.25 15%
Q4/24Dec 28, 2024 124.3B36.3B 29.2% 2.40 0.25 10%
Q3/24*Sep 28, 2024 94.9B14.7B 15.5% – 0.25 –
Q2/24Jun 29, 2024 85.8B21.4B 25.0% 1.40 0.25 18%
Q1/24Mar 30, 2024 90.8B23.6B 26.0% 1.53 0.24 16%
Q4/23Dec 30, 2023 119.6B33.9B 28.4% 2.18 0.24 11%
Q3/23*Sep 30, 2023 89.5B23.0B 25.6% – 0.24 –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Per-share values adjusted for stock split 4:1 (between Jul 31, 2020 and Oct 30, 2020). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $95.5M6 people −$95.5M
6 months $00 people $182.6M7 people −$182.6M
12 months $00 people $208.2M8 people −$208.2M

Latest transactions

  • Oct 20, 2026 Newstead Jennifer Officer Open-market sale · 10b5-1 plan 2,399 shares · $814.7K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 40 shares · $13.9K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 40 shares · $13.8K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 969 shares · $335.0K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 80 shares · $27.5K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 151 shares · $51.8K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score +75

Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+0
Highs and lows+10
Relative strength+15

Volatility and trend strength

ADX 14 (trend strength)19.9
Rel. strength 60 d+8.7%

ATR and moving averages as price values only when logged in.

More stocks from Technology

All symbols in this sector

News

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