ZETA Zeta Global Holdings

XNYS Up Position vs. buy zone Alert

· How we analyze

About the company

Zeta Global is a US provider of marketing software. Its platform uses customer data and artificial intelligence so that companies can send advertising and messages more precisely via email, online ads and other channels. Customers are mainly companies in the US. As of Oct 11, 2026

Fact sheet (from the annual report) Software (packaged programs) · New York, USA

According to the company, Zeta runs a data-driven cloud platform with artificial intelligence that provides companies with software for consumer intelligence and marketing automation. Its core is the Zeta Marketing Platform, which uses identity data and delivers campaigns via email, social media, web, chat and connected TV. The platform includes Zeta Messaging for email campaigns, Zeta CDP+ as a central customer database and an offering for paid media. Customers come from consumer goods and retail, travel and hospitality, insurance, telecommunications and financial services, among others. In 2025 most revenue came from customers with whom Zeta each generated high annual revenue.

Automatically summarized from SEC annual report (10-K, filed Feb 25, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

Price performance at a glance

Last 30 trading days
  • Today −1.0%
  • 7 days −0.6%
  • 30 days +13.2%
  • 1 year +76.7%
Day range (last trading day)
−0.6%Price at 21% of the range+2.3%
52-week range
−56.9%Price at 89% of the range+7.2%
Distance from the all-time high
−12.7%

Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

Where is the price relative to the buy zone?

Was in the buy zone

  1. Still far away
  2. Close
  3. In the buy zone
  4. Below

The price was in the buy zone and is now back just above it.

As of: Close of the 4-hour candle Oct 27, 2026, 18:30 · Buy zone in the trade plan · An observation, not investment advice

Rule (4-hour candles) Already existing when added to the recording (added on Oct 19, 2026) · Setup confirmed on Oct 16, 2026 · unchanged since it was added

Watcher Full history: every change of the buy zone with its date.

Automated analysis (rule-based)

How we analyze

Timeframe 4 hours · As of Oct 27, 2026

Elliott wave analysis Zeta Global (4-hour candles): wave 2 retracing, buy zone 61.8–78.6% of the advance, invalid below the start of wave 1. Elliott count: Impulse, Impulse pattern (upward), Wave 5 in progress (6 of 6 guidelines). Candlestick chart ZETA with 194 4-hour candles from Jun 10, 2026, 15:30 to Oct 27, 2026, 18:30. Price was in the buy zone, now back above it. Rule setup: start on Oct 15, 2026, 15:30, high on Oct 16, 2026, 15:30, pullback low on Oct 16, 2026, 19:30. All values as the distance from the top of the buy zone. Buy zone (61.8 to 78.6%) 0 to −2.5% (targets and stop for this zone from Watcher), invalid on a close below the start (−5.7%). Elliott count: Impulse, Impulse pattern (upward), Wave 5 in progress (6 of 6 guidelines) (W2 = 77% of W1; W3 = 247% of W1), invalid on a close below −14.2%. Alternative: Zigzag (A-B-C), Corrective pattern (upward), C in progress (1 of 2 guidelines). Rule setup on 4-hour candles – the rule evaluates ZETA on this timeframe. Automated analysis (rule-based), not investment advice. ZETA · 4-hour candles · Automated analysis (rule-based) Price was in the buy zone, now back above it Start High Pullback low 61.80% (0%) 78.60% (−2.5%) invalid (−5.7%) invalid on a close below −14.2% 0 1 2 3 4 5 in progress (i) (ii) (iii) −40% −30% −20% −10% 0% +10% Jul Aug Sep Oct last candle Oct 27, 2026, 18:30 · not investment advice Axis and values in brackets: distance from the top of the buy zone in %
  • 4-hour candles (green = close above open, red = below)
  • Rule setup (blue line start → high → pullback low)
  • Buy zone (0.618–0.786) 0 to −2.5%
  • Setup void on a close below the start (level 1 = 100%)
  • Watcher Target 1, Target 2 and stop for this zone from Watcher
  • Elliott count (thin gold line, waves in circles; dashed circle = still in progress; small = subwaves; red dashed = invalidation level)

Elliott count: Impulse, Impulse pattern (upward), Wave 5 in progress (6 of 6 guidelines) · W2 = 77% of W1; W3 = 247% of W1

Comparison: The rule treats the last rise as the possible start of an upward impulse (without checking its history and structure). The Elliott count reads it as the end of wave 5. Under the Elliott rules, a completed impulse is followed by a correction (A-B-C) first.

Alternative (not drawn): Zigzag (A-B-C), Corrective pattern (upward), C in progress (1 of 2 guidelines)

Note: Alternation of W2 and W4 not checked.

Note: Structure ambiguous: leg W1, W3 can also be read as three- or five-part.

Note: Retracement at least 88.7% of A: flat possible (B in progress, type only with C).

Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.

How to draw it yourself
  1. Load the TradingView chart and choose the timeframe 4 hours (4-hour candles) – the buttons above the chart switch it as well.
  2. In the drawing toolbar on the left, choose the Fib Retracement tool (group with the horizontal lines).
  3. Click on the start of wave 1 (low of Oct 15, 2026 15:30) and drag to the high of Oct 16, 2026 15:30.
  4. The buy zone lies between the lines 0.618 and 0.786 (0 to −2.5%); line 1 is the start of wave 1 – if the price closes below it, the setup is void. The rule is only triggered by a candle close above the last swing high .
  5. Watcher Stop, Target 1 and Target 2 of this zone – and how to draw them – are available from Watcher.

On phones the drawing toolbar is hidden – drawing works better on a desktop.

Scenarios

Timeframe 4 hours · As of Oct 27, 2026 · from the Elliott count in the analysis chart

Weighting Main scenario: ahead (6 of 6 guidelines, strong) · Alternative: behind (1 of 2, medium)

Weighting by guidelines met – not a probability.

Main scenario

ahead strong · 6 of 6 guidelines

As long as the 4-hour close stays above the end of wave 4, this applies: Upward move in five waves (Impulse), wave 5 in progress – count points to rising prices.

Invalid if the 4-hour close is below the end of wave 4 (−14.2% from the top of the zone)

Alternative

behind medium · 1 of 2 guidelines

If that breaks, the second reading no longer applies either: sharp countermove upward in three waves (Zigzag A-B-C), C in progress – then there is no valid count for now; the next candles will produce a new one.

Invalid if the 4-hour close is below the end of B (−14.2% from the top of the zone)

The price reached the buy zone (0 to −2.5% from its top) and last closed back above it. Rule trigger: after the touch a swing high forms, and a daily close is above it. If the price closes below the start of wave 1 (−5.7%), the setup is void. All percentages: distance from the top of the buy zone.

In the TradingView chart: Draw the buy zone in the chart with the Fibonacci tool (instructions next to the wave chart) or as two horizontal lines (tool “Horizontal Line”). If the price closes below the start of wave 1 (−5.7%), the setup is void – without an entry of the rule.

Trade plan of the rule

Exit with a gain

Buy zone – Rule trigger: candle close above the swing high

  • Buy zone (Fibonacci 61.8–78.6%) Top = reference point of the percentages 0 to −2.5%

Exit at a loss

Watcher Target 1, Target 2 and stop for this zone – with distance in percent and reward/risk – are available from Watcher. Plans and pricing Percentages from the top of the buy zone (61.8%) – not a forecast.

Rule-based, long only, 4-hour candles. Not a forecast and not investment advice. Lesson: the buy zone in 4 minutes

Save zone

With a free account: save the buy zone shown for yourself (stop and targets from Watcher). It stays visible even if the zone changes later. Log in · Sign up

Fundamental analysis

Zeta Global Holdings · amounts in USD

Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Feb 25, 2026.

In short

  • Light green: Revenue grew over 5 years (+28.8% per year).
  • Light red: Loss in the last fiscal year.
  • Light red: Profit in 0 of 7 fiscal years.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 306.1M USD · Net income −38.5M USD · Net margin −12.6%
  2. Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 368.1M USD · Net income −53.2M USD · Net margin −14.5%
  3. Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 458.3M USD · Net income −249.6M USD · Net margin −54.4%
  4. Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 591.0M USD · Net income −279.2M USD · Net margin −47.3%
  5. Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 728.7M USD · Net income −187.5M USD · Net margin −25.7%
  6. Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 1.0B USD · Net income −69.8M USD · Net margin −6.9%
  7. Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 1.3B USD · Net income −31.5M USD · Net margin −2.4%

Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 1.3B USD · Net income −31.5M USD · Net margin −2.4%

Key figures with traffic lights

Each light follows a simple, disclosed rule. This symbol has no sector assignment – lights with a sector comparison stay gray or use only the basic rule.

Revenue growth

Light green: growing

+28.8% per year, last 5 years

What does this mean? Revenue: over 5 years it grew by 28.8% per year on average. Comparable values for a sector comparison are missing.

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light gray: not computable

– per year, last 5 years

per share: not computable (loss in the first or last year)

What does this mean? There was a loss in the first or last year. An annual growth rate cannot be calculated meaningfully then.

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light red: Loss

−2.4% last fiscal year

What does this mean? Of every 100 USD in revenue there was no profit but a loss of 2.42 USD. Five years ago the margin was −14.5%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light gray: no comparison

0.21 latest balance sheet

What does this mean? For every 1 USD of equity there is 0.21 USD of financial debt. Without a sector comparison this is hard to put into context.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light gray: none found

– Dividend / earnings per share

What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light red: 7 loss years

0 of 7 fiscal years with a profit

What does this mean? In 0 of the last 7 fiscal years the bottom line showed a profit. 7 years ended with a loss.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
1.3B USD
Revenue vs. prior year
+29.7%
Net income (FY)
−31.5M USD
Net income vs. prior year
–
EPS (FY)
-0.14 USD
13F funds with a position
2 of 9
Funds vs. prior quarter
+1
Shares held vs. prior quarter
+1.1%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 25, 2026 · Balance sheet Jun 30, 2026 (filed Aug 5, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Dec 31, 2025 1.3B−31.5M −2.4% −0.14 – –
2024Dec 31, 2024 1.0B−69.8M −6.9% −0.38 – –
2023Dec 31, 2023 728.7M−187.5M −25.7% −1.20 – –
2022Dec 31, 2022 591.0M−279.2M −47.3% −2.01 – –
2021Dec 31, 2021 458.3M−249.6M −54.4% −2.95 – –
2020Dec 31, 2020 368.1M−53.2M −14.5% −2.23 – –
2019Dec 31, 2019 306.1M−38.5M −12.6% −1.77 – –
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q2/26Jun 30, 2026 442.8M8.2M 1.8% 0.03 – –
Q1/26Mar 31, 2026 396.3M−13.2M −3.3% −0.06 – –
Q4/25*Dec 31, 2025 394.6M6.5M 1.7% – – –
Q3/25Sep 30, 2025 337.2M−3.6M −1.1% −0.02 – –
Q2/25Jun 30, 2025 308.4M−12.8M −4.2% −0.06 – –
Q1/25Mar 31, 2025 264.4M−21.6M −8.2% −0.10 – –
Q4/24*Dec 31, 2024 314.7M15.2M 4.8% – – –
Q3/24Sep 30, 2024 268.3M−17.4M −6.5% −0.09 – –
Q2/24Jun 30, 2024 227.8M−28.1M −12.3% −0.16 – –
Q1/24Mar 31, 2024 194.9M−39.6M −20.3% −0.23 – –
Q4/23*Dec 31, 2023 210.3M−35.3M −16.8% – – –
Q3/23Sep 30, 2023 189.0M−43.1M −22.8% −0.27 – –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $00 people $0
6 months $00 people $149.2K1 person −$149.2K
12 months $00 people $400.4K1 person −$400.4K

Latest transactions

  • Jun 12, 2026 Silberblatt Jeanine Director Open-market sale 7,500 shares · $149.2K · SEC
  • Dec 12, 2025 Silberblatt Jeanine Director Open-market sale 12,990 shares · $251.2K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score +90

Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+15
Highs and lows+10
Relative strength+15

Volatility and trend strength

ADX 14 (trend strength)33.6
Rel. strength 60 d+46.3%

ATR and moving averages as price values only when logged in.

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Set alert: ZETA

Alerts with a free account: we send you an email as soon as the price moves above or below your level, reaches the buy zone or the buy zone becomes invalid.

Checked after every data update: crypto hourly (buy zones every 4 hours), stocks twice a day, precious metals every 4 hours on trading days, extended universe weekly – not in real time.

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