NOW ServiceNow

XNYS Up Alert

Technology

· How we analyze

About the company

ServiceNow is a US enterprise software provider. Its cloud platform automates workflows such as IT incident reports, HR requests and customer service, increasingly with AI support. Customers are large companies and government agencies worldwide. As of Oct 11, 2026

Fact sheet (from the annual report) Software (packaged programs) · Santa Clara, USA

ServiceNow provides solutions with which organizations digitize workflows and orchestrate, secure and manage artificial intelligence. Its core is the cloud-based ServiceNow AI Platform, which connects people, processes and data. Through Now Assist, artificial intelligence tools are available, and customers can create their own agents using natural language or integrate third-party models. The products are divided into the areas Technology, customer relationships and industries, Core Business, and Creator and Other. Its offerings include solutions for IT service management, security incidents and customer service, for example. The Core Business area supports workflows in HR, legal, finance, supply chain and facilities management.

Automatically summarized from SEC annual report (10-K, filed Jan 29, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

Price performance at a glance

Last 30 trading days
  • Today −2.2%
  • 7 days +3.5%
  • 30 days +14.1%
  • 1 year −18.2%
Day range (last trading day)
−1.2%Price at 45% of the range+1.5%
52-week range
−47.5%Price at 66% of the range+24.7%
Distance from the all-time high
−35.4%

Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

Double bottom · Analysis method

The price of NOW is currently in no zone of this method. The check runs daily after the market close.

Whether a price will soon reach a zone, you see from Watcher. Plans and pricing

How the zone is formed

What is this? The price has formed two similarly deep lows and broken above the neckline between them. This is seen as a sign that the downward move is ending.

Buy zone: retest of the neckline (up to 1 ATR above it). Stop: just below the second low. Targets: height of the pattern from the neckline (1.0× and 1.618×).

The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice

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Symbol on TradingView: NYSE:NOW

Fundamental analysis

ServiceNow · Sector Technology · amounts in USD

Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Jan 29, 2026.

In short

  • Light green: Revenue grew over 5 years (+24.1% per year), at least as fast as the sector median.
  • Light green: Net income (total) grew over 5 years (+71.3% per year), at least as fast as the sector median; per share +69.9% per year.
  • Light green: Net margin 13.2%, above the sector median (12.5%).
  • Light green: Debt not higher than usual in the sector.
  • Light red: Profit in 7 of 10 fiscal years.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 1.4B USD · Net income −451.8M USD · Net margin −32.5%
  2. Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 1.9B USD · Net income −149.1M USD · Net margin −7.7%
  3. Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 2.6B USD · Net income −26.7M USD · Net margin −1.0%
  4. Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 3.5B USD · Net income 626.7M USD · Net margin 18.1%
  5. Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 4.5B USD · Net income 118.5M USD · Net margin 2.6%
  6. Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 5.9B USD · Net income 230.1M USD · Net margin 3.9%
  7. Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 7.2B USD · Net income 325.0M USD · Net margin 4.5%
  8. Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 9.0B USD · Net income 1.7B USD · Net margin 19.3%
  9. Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 11.0B USD · Net income 1.4B USD · Net margin 13.0%
  10. Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 13.3B USD · Net income 1.7B USD · Net margin 13.2%

Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 13.3B USD · Net income 1.7B USD · Net margin 13.2%

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 97 symbols in the Technology sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light green: above sector

+24.1% per year, last 5 years

Sector Technology: median +13.5% (88 symbols)

What does this mean? Revenue: over 5 years it grew by 24.1% per year on average – at least as fast as the median company in the sector (+13.5%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light green: above sector

+71.3% per year, last 5 years

Sector Technology: median +13.3% (62 symbols)

per share: +69.9% per year (5 years, split-adjusted)

What does this mean? Total net income: over 5 years it grew by 71.3% per year on average – at least as fast as the median company in the sector (+13.3%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light green: above sector

13.2% last fiscal year

Sector Technology: median 12.5% (97 symbols)

What does this mean? Of every 100 USD in revenue, 13.16 USD remained as profit – at least as much as the median company in the sector (12.5%). Five years ago the margin was 2.6%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light green: lower than sector

0.43 latest balance sheet

Sector Technology: median 0.46 (65 symbols)

What does this mean? For every 1 USD of equity there is 0.43 USD of financial debt – no more than the median company in the sector (0.46). More debt amplifies good and bad years alike.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light gray: none found

– Dividend / earnings per share

Sector Technology: median 30% (36 symbols)

What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light red: 3 loss years

7 of 10 fiscal years with a profit

What does this mean? In 7 of the last 10 fiscal years the bottom line showed a profit. 3 years ended with a loss.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
13.3B USD
Revenue vs. prior year
+20.9%
Net income (FY)
1.7B USD
Net income vs. prior year
+22.7%
EPS (FY)
1.67 USD
13F funds with a position
2 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
−21.0%
Fiscal year to Dec 31, 2025 · 10-K filed Jan 29, 2026 · Balance sheet Jun 30, 2026 (filed Jul 23, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Dec 31, 2025 13.3B1.7B 13.2% 1.67 – –
2024Dec 31, 2024 11.0B1.4B 13.0% 1.37 – –
2023Dec 31, 2023 9.0B1.7B 19.3% 1.68 – –
2022Dec 31, 2022 7.2B325.0M 4.5% 0.32 – –
2021Dec 31, 2021 5.9B230.1M 3.9% 0.23 – –
2020Dec 31, 2020 4.5B118.5M 2.6% 0.12 – –
2019Dec 31, 2019 3.5B626.7M 18.1% 0.64 – –
2018Dec 31, 2018 2.6B−26.7M −1.0% −0.03 – –
2017Dec 31, 2017 1.9B−149.1M −7.7% −0.14 – –
2016Dec 31, 2016 1.4B−451.8M −32.5% – – –
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q2/26Jun 30, 2026 4.0B298.0M 7.5% 0.29 – –
Q1/26Mar 31, 2026 3.8B469.0M 12.4% 0.45 – –
Q4/25*Dec 31, 2025 3.6B401.0M 11.2% – – –
Q3/25Sep 30, 2025 3.4B502.0M 14.7% – – –
Q2/25Jun 30, 2025 3.2B385.0M 12.0% 0.37 – –
Q1/25Mar 31, 2025 3.1B460.0M 14.9% 0.44 – –
Q4/24*Dec 31, 2024 3.0B384.0M 13.0% – – –
Q3/24Sep 30, 2024 2.8B432.0M 15.4% 0.41 – –
Q2/24Jun 30, 2024 2.6B262.0M 10.0% 0.25 – –
Q1/24Mar 31, 2024 2.6B347.0M 13.3% 0.33 – –
Q4/23*Dec 31, 2023 2.4B295.0M 12.1% – – –
Q3/23Sep 30, 2023 2.3B242.0M 10.6% 0.23 – –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Per-share values adjusted for stock split 5:1 (between Jul 24, 2025 and Jan 29, 2026). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $1.9M3 people −$1.9M
6 months $00 people $3.8M5 people −$3.8M
12 months $3.0M1 person $9.3M10 people −$6.3M

Latest transactions

  • Aug 31, 2026 Fipps Paul Officer Open-market sale 2,034 shares · $300.8K · SEC
  • Aug 28, 2026 Canney Jacqueline P Officer Open-market sale · 10b5-1 plan 7,847 shares · $1.1M · SEC
  • Aug 27, 2026 Chamberlain Paul Edward Director Open-market sale 2,700 shares · $365.9K · SEC
  • Aug 13, 2026 Chamberlain Paul Edward Director Open-market sale · 10b5-1 plan 1,500 shares · $188.4K · SEC
  • May 28, 2026 Briggs Teresa Director Open-market sale 1,595 shares · $173.4K · SEC
  • May 18, 2026 Fipps Paul Officer Open-market sale · 10b5-1 plan 1,048 shares · $103.2K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score +80

Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+15
Highs and lows+0
Relative strength+15

Volatility and trend strength

ADX 14 (trend strength)34.9
Rel. strength 60 d+34.2%

ATR and moving averages as price values only when logged in.

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All symbols in this sector

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