Altria is a US tobacco company. Its main product is Marlboro, sold in the US through its subsidiary Philip Morris USA. It also offers cigars, nicotine pouches (on!) and e-cigarettes (NJOY). As of Oct 11, 2026
As of Oct 11, 2026Fact sheet (from the annual report)Cigarettes and tobacco products · Richmond, USAfull fact sheet
Through subsidiaries, Altria offers tobacco and nicotine products for adult consumers in the United States. The subsidiary Philip Morris USA makes cigarettes; its main brand is Marlboro. John Middleton offers machine-made large cigars; its main brand is Black & Mild. In the oral tobacco products segment, USSTC carries moist smokeless tobacco under the Copenhagen, Skoal and Red Seal brands, and Helix adds nicotine pouches. The subsidiary NJOY sells electronic vapor products in the United States, but its main product NJOY ACE is subject to an order there prohibiting its import and sale. The group’s tobacco companies mainly supply wholesalers and large retail organizations, including store chains.
Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
Gap with volume · Analysis method
The price of MO is currently in no zone of this method. The check runs daily after the market close.
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How the zone is formed
What is this? After strong news, usually earnings, the price opened above the previous day’s high and closed much higher on heavy volume. Such moves often continue for a few more days.
Buy zone: from the start of the gap to the close of the gap day. Stop: just below the low of the gap day. Targets: 3 and 5 ATR (normal daily ranges) above the close of the gap day.
The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice
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Fundamental analysis
SEC filing (10-K, 10-Q)Required reports of listed companies to the US Securities and Exchange Commission (SEC): 10-K is the annual report, 10-Q the quarterly report, 20-F the annual report of foreign companies. We show the figures of the first filing.Example: 10-K for the fiscal year ending Sep 27, 2025, filed on Oct 31, 2025.More in the Academy: Lesson revenue, profit and margin
Altria · Sector Consumer Staples · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Feb 25, 2026.
In short
Light red: Revenue shrank over 5 years (−2.3% per year).
Light green: Net income (total) grew over 5 years (+9.2% per year), at least as fast as the sector median; per share +11.4% per year.
Light green: Net margin 29.8%, above the sector median (6.5%).
Light yellow: Profit in 9 of 10 fiscal years.
Light red: Dividend higher than earnings.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
RevenueNet incomeNet margin (below)in USD
−10B010B20B30B
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 25.7B USD · Net income 14.2B USD · Net margin 55.3%
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 25.6B USD · Net income 10.2B USD · Net margin 40.0%
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 25.4B USD · Net income 7.0B USD · Net margin 27.5%
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 25.1B USD · Net income −1.3B USD · Net margin −5.1%
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 26.2B USD · Net income 4.5B USD · Net margin 17.1%
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 26.0B USD · Net income 2.5B USD · Net margin 9.5%
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 25.1B USD · Net income 5.8B USD · Net margin 23.0%
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 24.5B USD · Net income 8.1B USD · Net margin 33.2%
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 24.0B USD · Net income 11.3B USD · Net margin 46.9%
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 23.3B USD · Net income 6.9B USD · Net margin 29.8%
Margin
55%40%27%−5%17%10%23%33%47%30%
RevenueNet incomeNet margin (below)in USD
02B4B6B8B
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Revenue 6.3B USD · Net income 2.2B USD · Net margin 34.5%
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Revenue 6.0B USD · Net income 2.1B USD · Net margin 34.5% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Revenue 5.6B USD · Net income 2.1B USD · Net margin 38.2%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Revenue 6.2B USD · Net income 3.8B USD · Net margin 61.2%
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Revenue 6.3B USD · Net income 2.3B USD · Net margin 36.6%
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Revenue 6.0B USD · Net income 3.0B USD · Net margin 50.9% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Revenue 5.3B USD · Net income 1.1B USD · Net margin 20.5%
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Revenue 6.1B USD · Net income 2.4B USD · Net margin 39.0%
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Revenue 6.1B USD · Net income 2.4B USD · Net margin 39.1%
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Revenue 5.8B USD · Net income 1.1B USD · Net margin 19.1% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Revenue 5.4B USD · Net income 2.2B USD · Net margin 40.2%
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Revenue 6.1B USD · Net income 2.3B USD · Net margin 37.6%
Margin
34%34%38%61%37%51%20%39%39%19%40%38%
Earnings per shareUSD per share
−2.0002.004.006.008.00
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Earnings per share 7.28 USD
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Earnings per share 5.31 USD
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Earnings per share 3.68 USD
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Earnings per share −0.70 USD
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Earnings per share 2.40 USD
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Earnings per share 1.34 USD
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Earnings per share 3.19 USD
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Earnings per share 4.57 USD
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Earnings per share 6.54 USD
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Earnings per share 4.12 USD
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Earnings per share not reported separately for Q4
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Earnings per share 1.30 USD
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Earnings per share 1.37 USD
Dividend per sharePayout ratio (below)USD per share
02.004.006.00
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Dividend per share 2.35 USD · Payout ratio 32.3%
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Dividend per share 2.54 USD · Payout ratio 47.8%
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Dividend per share 3.00 USD · Payout ratio 81.5%
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Dividend per share 3.28 USD · Payout ratio not available
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Dividend per share 3.40 USD · Payout ratio 141.7%
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Dividend per share 3.52 USD · Payout ratio 262.7%
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Dividend per share 3.68 USD · Payout ratio 115.4%
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Dividend per share 3.84 USD · Payout ratio 84.0%
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Dividend per share 4.00 USD · Payout ratio 61.2%
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Dividend per share 4.16 USD · Payout ratio 101.0%
Ratio
32%48%82%142%263%115%84%61%101%
Dividend per sharePayout ratio (below)USD per share
00.501.001.50
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Dividend per share 0.98 USD · Payout ratio 80.3%
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Dividend per share 0.98 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Dividend per share 0.98 USD · Payout ratio 81.0%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Dividend per share 0.98 USD · Payout ratio 44.3%
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Dividend per share 1.02 USD · Payout ratio 76.1%
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Dividend per share 1.02 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Dividend per share 1.02 USD · Payout ratio 161.9%
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Dividend per share 1.02 USD · Payout ratio 72.3%
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Dividend per share 1.06 USD · Payout ratio 75.2%
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Dividend per share 1.06 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Dividend per share 1.06 USD · Payout ratio 81.5%
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Dividend per share 1.06 USD · Payout ratio 77.4%
Ratio
80%81%44%76%162%72%75%82%77%
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 23.3B USD · Net income 6.9B USD · Net margin 29.8%
Key figures with traffic lights
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 34 symbols in the Consumer Staples sector on our list (current members of the S&P 500 and other lists).
Revenue growth
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light red: shrinking
−2.3%per year, last 5 years
Sector Consumer Staples: median +4.7% (31 symbols)
What does this mean? Revenue: over 5 years it fell by 2.3% per year on average. The median company in the sector reached +4.7% per year.
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Net income (total)
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light green: above sector
+9.2%per year, last 5 years
Sector Consumer Staples: median −2.1% (28 symbols)
per share: +11.4% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 9.2% per year on average – at least as fast as the median company in the sector (−2.1%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
What does this mean? Of every 100 USD in revenue, 29.84 USD remained as profit – at least as much as the median company in the sector (6.5%). Five years ago the margin was 17.1%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
Debt / equity
Debt-to-equity ratioFinancial debt (loans, bonds) divided by equity. A high value amplifies good and bad years alike. The key figures bar in the chart only uses long-term financial debt.Example: Financial debt €300m, equity €500m → 0.6.More in the Academy: Lesson debt, dividends and growth
Light gray: negative equity
–latest balance sheet
Sector Consumer Staples: median 0.78 (20 symbols)
What does this mean? Equity is negative (e.g. due to share buybacks). A debt-to-equity ratio cannot be formed meaningfully then.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
Payout ratio
Payout ratioThe share of profit that a company pays out as a dividend. Above 100% it pays out more than it earns.Example: Dividend €1, earnings per share €2.50 → payout ratio 40%.More in the Academy: Lesson debt, dividends and growth
Light red: above earnings
101%Dividend / earnings per share
Sector Consumer Staples: median 75% (23 symbols)
What does this mean? The payout was higher than the earnings per share; it is paid from cash flow, from reserves or with new debt. Median company in the sector: 75%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
Profitable years
Profitable yearsHow many of the last fiscal years ended with a profit rather than a loss on the bottom line. The figure shows how consistently a company earns.Example: Profit in 9 of 10 years → one loss year.More in the Academy: Lesson revenue, profit and margin
Light yellow: 1 loss year
9 of 10fiscal years with a profit
What does this mean? In 9 of the last 10 fiscal years the bottom line showed a profit. One year ended with a loss.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
Last fiscal year and 13F
Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
23.3B USD
Revenue vs. prior year
−3.1%
Net income (FY)
6.9B USD
Net income vs. prior year
−38.3%
EPS (FY)
4.12 USD
13F funds with a position
1 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
−80.2%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 25, 2026 · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term).13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
Year
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
2025
Dec 31, 2025
23.3B
6.9B
29.8%
4.12
4.16
101%
2024
Dec 31, 2024
24.0B
11.3B
46.9%
6.54
4.00
61%
2023
Dec 31, 2023
24.5B
8.1B
33.2%
4.57
3.84
84%
2022
Dec 31, 2022
25.1B
5.8B
23.0%
3.19
3.68
115%
2021
Dec 31, 2021
26.0B
2.5B
9.5%
1.34
3.52
263%
2020
Dec 31, 2020
26.2B
4.5B
17.1%
2.40
3.40
142%
2019
Dec 31, 2019
25.1B
−1.3B
−5.1%
−0.70
3.28
–
2018
Dec 31, 2018
25.4B
7.0B
27.5%
3.68
3.00
82%
2017
Dec 31, 2017
25.6B
10.2B
40.0%
5.31
2.54
48%
2016
Dec 31, 2016
25.7B
14.2B
55.3%
7.28
2.35
32%
Quarters (amounts in USD, per share in USD)
Quarter
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
Q2/26
Jun 30, 2026
6.1B
2.3B
37.6%
1.37
1.06
77%
Q1/26
Mar 31, 2026
5.4B
2.2B
40.2%
1.30
1.06
82%
Q4/25*
Dec 31, 2025
5.8B
1.1B
19.1%
–
1.06
–
Q3/25
Sep 30, 2025
6.1B
2.4B
39.1%
1.41
1.06
75%
Q2/25
Jun 30, 2025
6.1B
2.4B
39.0%
1.41
1.02
72%
Q1/25
Mar 31, 2025
5.3B
1.1B
20.5%
0.63
1.02
162%
Q4/24*
Dec 31, 2024
6.0B
3.0B
50.9%
–
1.02
–
Q3/24
Sep 30, 2024
6.3B
2.3B
36.6%
1.34
1.02
76%
Q2/24
Jun 30, 2024
6.2B
3.8B
61.2%
2.21
0.98
44%
Q1/24
Mar 31, 2024
5.6B
2.1B
38.2%
1.21
0.98
81%
Q4/23*
Dec 31, 2023
6.0B
2.1B
34.5%
–
0.98
–
Q3/23
Sep 30, 2023
6.3B
2.2B
34.5%
1.22
0.98
80%
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
Insiders
Insider transactionsExecutives, directors and major shareholders (over 10%) of US companies report their own transactions in their company’s stock to the SEC within two business days (Form 4). Purchases in the market count as more meaningful than sales (often taxes, estate planning).Example: Three executives acquire stock worth a total of 2 million USD within two weeks → “purchases by several insiders”.More in the Academy: Glossary
May 26, 2026Strahlman Ellen RDirectorOpen-market sale2,000 shares · $145.1K · SEC
Mar 5, 2026Whitaker Charles N.OfficerOpen-market sale27,908 shares · $1.9M · SEC
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
Trend score +65
Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+0
Highs and lows+0
Relative strength+15
Volatility and trend strength
ADX 14 (trend strength)23.4
Rel. strength 60 d+5.2%
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.