Altria is a US tobacco company. Its main product is Marlboro, sold in the US through its subsidiary Philip Morris USA. It also offers cigars, nicotine pouches (on!) and e-cigarettes (NJOY). As of Oct 11, 2026
Through subsidiaries, Altria offers tobacco and nicotine products for adult consumers in the United States. The subsidiary Philip Morris USA makes cigarettes; its main brand is Marlboro. John Middleton offers machine-made large cigars; its main brand is Black & Mild. In the oral tobacco products segment, USSTC carries moist smokeless tobacco under the Copenhagen, Skoal and Red Seal brands, and Helix adds nicotine pouches. The subsidiary NJOY sells electronic vapor products in the United States, but its main product NJOY ACE is subject to an order there prohibiting its import and sale. The group’s tobacco companies mainly supply wholesalers and large retail organizations, including store chains.
Automatically summarized from SEC annual report (10-K, filed Feb 25, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026
Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
New buy zone
A new buy zone has just formed for this symbol (valid since Oct 27, 2026). With Watcher you see it right away – with buy zone, targets and stop; for you it becomes visible on Oct 29, 2026.
An observation, not investment advice
Rule (4-hour candles) Zone valid since Oct 27, 2026 · unchanged since then Zone historyThe zone history shows since when a buy zone has applied, when it was adjusted and when the price touched or left it. Recording began on Oct 12, 2026, only runs forward and fills nothing in – older zones are marked “known at start of recording” or “already existing when added”.Example: New buy zone on Oct 14, no adjustment since → “zone valid since Oct 14, 2026 · unchanged since”.More in the Academy: Lesson buy zone and Fibonacci
Watcher Full history: every change of the buy zone with its date.
Weekly candles (1W) Zone known when recording started (recording since Oct 12, 2026) · Setup confirmed on Aug 3, 2026 · unchanged since recording started Zone historyThe zone history shows since when a buy zone has applied, when it was adjusted and when the price touched or left it. Recording began on Oct 12, 2026, only runs forward and fills nothing in – older zones are marked “known at start of recording” or “already existing when added”.Example: New buy zone on Oct 14, no adjustment since → “zone valid since Oct 14, 2026 · unchanged since”.More in the Academy: Lesson buy zone and Fibonacci
Watcher Full history: every change of the buy zone with its date.
Timeframe 1 week · As of Oct 23, 2026 · display only, the rule works on 4-hour candles
Elliott count: Flat (type known only after C), Corrective pattern (upward), C in progress (3 of 3 guidelines) · B = 92% of A; C = 86% of A
Comparison: The rule treats the last rise as the possible start of an upward impulse (without checking its history and structure). The Elliott count reads it as the first leg A of a correction.
Note: Flat type (regular, expanded, running) can only be decided once C is complete.
Note: Structure ambiguous: leg A can also be read as three- or five-part.
Note: Retracement at least 88.7% of A: flat possible (B in progress, type only with C).
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
Automated analysis (rule-based): the rule calculates waves and Fibonacci levels from the completed weekly candles; the chart is recalculated every day. Not investment advice. On this timeframe the chart only shows the rule setup (swing detection 2 × ATR) – the rule itself works on 4-hour candles. Axis and values: distance from the top of the buy zone in %, no prices. Fibonacci measured logarithmically (weekly candles).
On phones the drawing toolbar is hidden – drawing works better on a desktop.
Timeframe 1 day · As of Oct 26, 2026 · display only, the rule works on 4-hour candles
Elliott count: Zigzag (A-B-C), Corrective pattern (upward), C in progress (3 of 3 guidelines) · B = 74% of A; C = 145% of A
Alternative (not drawn): Combination (W-X-Y), Corrective pattern (upward), Y in progress (3 of 3 guidelines)
Note: Structure ambiguous: leg A can also be read as three- or five-part.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed daily candles (recalculated every day). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
On 4-hour candles the rule currently has no setup, and the Elliott count finds no count that follows the rules – so there is no analysis chart. The chart is recalculated every hour.
Timeframe 1 hour · As of Oct 27, 2026 · display only, the rule works on 4-hour candles
Elliott count: Flat (type known only after C), Corrective pattern (downward), C in progress (2 of 3 guidelines) · B = 116% of A; C = 158% of A
Alternative (not drawn): Combination (W-X-Y), Corrective pattern (upward), Y complete (1 of 3 guidelines)
Note: Flat type (regular, expanded, running) can only be decided once C is complete.
Note: Retracement at least 88.7% of A: flat possible (B in progress, type only with C).
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed hourly candles (recalculated every hour). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 1 week · As of Oct 23, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (3 of 3 guidelines, strong) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the weekly close stays above the end of B, this applies: flat countermove upward in three waves (Flat, type known only after C), C in progress – count points to rising prices.
Invalid if the weekly close is below the end of B (−5.9% from the top of the zone)
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Timeframe 1 day · As of Oct 26, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario and alternative: level (3 of 3 guidelines each, strong) – the simpler or clearer pattern counts as the main scenario. Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the daily close stays above the end of B, this applies: sharp countermove upward in three waves (Zigzag A-B-C), C in progress – count points to rising prices.
Invalid if the daily close is below the end of B
If that breaks, the second reading no longer applies either: complex countermove upward (Combination W-X-Y), Y in progress – then there is no valid count for now; the next candles will produce a new one.
Invalid if the daily close is below the end of X
Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.
Timeframe 4 hours · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario and alternative: level (3 of 3 guidelines each, strong) – the simpler or clearer pattern counts as the main scenario. Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the 4-hour close stays above the end of B, this applies: sharp countermove upward in three waves (Zigzag A-B-C), C in progress – count points to rising prices.
Invalid if the 4-hour close is below the end of B
If that breaks, the second reading no longer applies either: complex countermove upward (Combination W-X-Y), Y in progress – then there is no valid count for now; the next candles will produce a new one.
Invalid if the 4-hour close is below the end of X
Timeframe 1 hour · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario: ahead (2 of 3 guidelines, medium) · Alternative: behind (1 of 3, weak) Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the hourly close stays below the end of B, this applies: flat countermove downward in three waves (Flat, type known only after C), C in progress – count points to falling prices.
Invalid if the hourly close is above the end of B
If that breaks, the second reading no longer applies either: complex countermove upward (Combination W-X-Y), Y complete – then there is no valid count for now; the next candles will produce a new one.
Invalid if the hourly close is above the end of Y
Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.
Altria · Sector Consumer Staples · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Feb 25, 2026.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 23.3B USD · Net income 6.9B USD · Net margin 29.8%
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 34 symbols in the Consumer Staples sector on our list (current members of the S&P 500 and other lists).
−2.3% per year, last 5 years
Sector Consumer Staples: median +4.7% (31 symbols)
What does this mean? Revenue: over 5 years it fell by 2.3% per year on average. The median company in the sector reached +4.7% per year.
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
+9.2% per year, last 5 years
Sector Consumer Staples: median −2.1% (28 symbols)
per share: +11.4% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 9.2% per year on average – at least as fast as the median company in the sector (−2.1%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
29.8% last fiscal year
Sector Consumer Staples: median 6.5% (32 symbols)
What does this mean? Of every 100 USD in revenue, 29.84 USD remained as profit – at least as much as the median company in the sector (6.5%). Five years ago the margin was 17.1%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
– latest balance sheet
Sector Consumer Staples: median 0.78 (20 symbols)
What does this mean? Equity is negative (e.g. due to share buybacks). A debt-to-equity ratio cannot be formed meaningfully then.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
101% Dividend / earnings per share
Sector Consumer Staples: median 75% (23 symbols)
What does this mean? The payout was higher than the earnings per share; it is paid from cash flow, from reserves or with new debt. Median company in the sector: 75%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
9 of 10 fiscal years with a profit
What does this mean? In 9 of the last 10 fiscal years the bottom line showed a profit. One year ended with a loss.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
| Year | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 23.3B | 6.9B | 29.8% | 4.12 | 4.16 | 101% |
| 2024 | Dec 31, 2024 | 24.0B | 11.3B | 46.9% | 6.54 | 4.00 | 61% |
| 2023 | Dec 31, 2023 | 24.5B | 8.1B | 33.2% | 4.57 | 3.84 | 84% |
| 2022 | Dec 31, 2022 | 25.1B | 5.8B | 23.0% | 3.19 | 3.68 | 115% |
| 2021 | Dec 31, 2021 | 26.0B | 2.5B | 9.5% | 1.34 | 3.52 | 263% |
| 2020 | Dec 31, 2020 | 26.2B | 4.5B | 17.1% | 2.40 | 3.40 | 142% |
| 2019 | Dec 31, 2019 | 25.1B | −1.3B | −5.1% | −0.70 | 3.28 | – |
| 2018 | Dec 31, 2018 | 25.4B | 7.0B | 27.5% | 3.68 | 3.00 | 82% |
| 2017 | Dec 31, 2017 | 25.6B | 10.2B | 40.0% | 5.31 | 2.54 | 48% |
| 2016 | Dec 31, 2016 | 25.7B | 14.2B | 55.3% | 7.28 | 2.35 | 32% |
| Quarter | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| Q2/26 | Jun 30, 2026 | 6.1B | 2.3B | 37.6% | 1.37 | 1.06 | 77% |
| Q1/26 | Mar 31, 2026 | 5.4B | 2.2B | 40.2% | 1.30 | 1.06 | 82% |
| Q4/25* | Dec 31, 2025 | 5.8B | 1.1B | 19.1% | – | 1.06 | – |
| Q3/25 | Sep 30, 2025 | 6.1B | 2.4B | 39.1% | 1.41 | 1.06 | 75% |
| Q2/25 | Jun 30, 2025 | 6.1B | 2.4B | 39.0% | 1.41 | 1.02 | 72% |
| Q1/25 | Mar 31, 2025 | 5.3B | 1.1B | 20.5% | 0.63 | 1.02 | 162% |
| Q4/24* | Dec 31, 2024 | 6.0B | 3.0B | 50.9% | – | 1.02 | – |
| Q3/24 | Sep 30, 2024 | 6.3B | 2.3B | 36.6% | 1.34 | 1.02 | 76% |
| Q2/24 | Jun 30, 2024 | 6.2B | 3.8B | 61.2% | 2.21 | 0.98 | 44% |
| Q1/24 | Mar 31, 2024 | 5.6B | 2.1B | 38.2% | 1.21 | 0.98 | 81% |
| Q4/23* | Dec 31, 2023 | 6.0B | 2.1B | 34.5% | – | 0.98 | – |
| Q3/23 | Sep 30, 2023 | 6.3B | 2.2B | 34.5% | 1.22 | 0.98 | 80% |
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
| Period | Purchases | Sales | Net |
|---|---|---|---|
| 3 months | $101.4K1 person | $00 people | +$101.4K |
| 6 months | $101.4K1 person | $563.4K2 people | −$462.0K |
| 12 months | $101.4K1 person | $2.4M3 people | −$2.3M |
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.
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