Meta Platforms runs the social networks Facebook and Instagram and the messaging apps WhatsApp and Messenger. Almost all revenue comes from advertising. The company invests heavily in AI and, through Reality Labs, in VR headsets and smart glasses. As of Oct 11, 2026
Meta reports in the segments Family of Apps and Reality Labs. The Family of Apps includes Facebook, Instagram, Messenger, Threads and WhatsApp as well as the Meta AI assistant. Almost all revenue comes from ad placements in these apps that advertisers pay for. Most advertisers manage their campaigns through self-service, and a global sales force also serves advertisers directly and through agencies. Reality Labs earns revenue from hardware, software and content, for example with Meta Quest and glasses with artificial intelligence. These devices reach customers through retailers, sales partners and its own channels.
Automatically summarized from SEC annual report (10-K, filed Jan 29, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026
Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
No buy zone
There is currently no buy zone for this symbol under our Elliott rule. One only forms when the price pulls back after a strong rise.
An observation, not investment advice
Rule (4-hour candles) No active buy zone – the last one ended on Oct 16, 2026 · Buy zone no longer valid Zone historyThe zone history shows since when a buy zone has applied, when it was adjusted and when the price touched or left it. Recording began on Oct 12, 2026, only runs forward and fills nothing in – older zones are marked “known at start of recording” or “already existing when added”.Example: New buy zone on Oct 14, no adjustment since → “zone valid since Oct 14, 2026 · unchanged since”.More in the Academy: Lesson buy zone and Fibonacci
Watcher Full history: every change of the buy zone with its date.
Weekly candles (1W) Zone valid since the Week from Oct 19, 2026 · unchanged since then Zone historyThe zone history shows since when a buy zone has applied, when it was adjusted and when the price touched or left it. Recording began on Oct 12, 2026, only runs forward and fills nothing in – older zones are marked “known at start of recording” or “already existing when added”.Example: New buy zone on Oct 14, no adjustment since → “zone valid since Oct 14, 2026 · unchanged since”.More in the Academy: Lesson buy zone and Fibonacci
Watcher Full history: every change of the buy zone with its date.
Timeframe 1 week · As of Oct 23, 2026 · display only, the rule works on 4-hour candles
Elliott count: Flat (type known only after C), Corrective pattern (downward), C in progress (1 of 2 guidelines) · B = 148% of A; C = 78% of A
Comparison: The rule treats the last rise as the possible start of an upward impulse (without checking its history and structure). The Elliott count reads it as countermove B in a correction.
Note: Flat type (regular, expanded, running) can only be decided once C is complete.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
Automated analysis (rule-based): the rule calculates waves and Fibonacci levels from the completed weekly candles; the chart is recalculated every day. Not investment advice. On this timeframe the chart only shows the rule setup (swing detection 2 × ATR) – the rule itself works on 4-hour candles. Axis and values: distance from the top of the buy zone in %, no prices. Fibonacci measured logarithmically (weekly candles).
On phones the drawing toolbar is hidden – drawing works better on a desktop.
Timeframe 1 day · As of Oct 27, 2026 · display only, the rule works on 4-hour candles
Elliott count: Impulse, Impulse pattern (upward), Wave 2 in progress (3 of 3 guidelines) · W2 = 66% of W1
Comparison: Rule and Elliott count agree: wave 2 in progress.
Alternative (not drawn): Combination (W-X-Y), Corrective pattern (upward), Y complete (2 of 3 guidelines)
Note: Structure ambiguous: leg W1 can also be read as three- or five-part.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
Automated analysis (rule-based): the rule calculates waves and Fibonacci levels from the completed daily candles; the chart is recalculated every day. Not investment advice. On this timeframe the chart only shows the rule setup (swing detection 3 × ATR) – the rule itself works on 4-hour candles. Axis and values: distance from the top of the buy zone in %, no prices.
On phones the drawing toolbar is hidden – drawing works better on a desktop.
Timeframe 4 hours · As of Oct 27, 2026
Elliott count: Impulse, Impulse pattern (upward), Wave 2 in progress (3 of 3 guidelines) · W2 = 66% of W1
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed 4-hour candles (recalculated every hour). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 1 hour · As of Oct 27, 2026 · display only, the rule works on 4-hour candles
Elliott count: Zigzag (A-B-C), Corrective pattern (downward), C in progress (2 of 3 guidelines) · B = 36% of A; C = 104% of A
Alternative (not drawn): Combination (W-X-Y), Corrective pattern (downward), Y in progress (2 of 3 guidelines)
Note: Structure ambiguous: leg A can also be read as three- or five-part.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed hourly candles (recalculated every hour). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 1 week · As of Oct 23, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (1 of 2 guidelines, medium) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the weekly close stays below the end of B, this applies: flat countermove downward in three waves (Flat, type known only after C), C in progress – count points to falling prices.
Invalid if the weekly close is above the end of B (+27.8% from the top of the zone)
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Timeframe 1 day · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario: ahead (3 of 3 guidelines, strong) · Alternative: behind (2 of 3, medium) Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the daily close stays above the start of wave 1, this applies: Upward move in five waves (Impulse), wave 2 in progress (pullback) – count then points to rising prices.
Invalid if the daily close is below the start of wave 1 (−14.7% from the top of the zone)
If that breaks, the alternative moves to the front: complex countermove upward (Combination W-X-Y), Y complete – count points to falling prices, as long as the daily close stays below the end of Y.
Invalid if the daily close is above the end of Y (+23.8% from the top of the zone)
Timeframe 4 hours · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (3 of 3 guidelines, strong) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the 4-hour close stays above the start of wave 1, this applies: Upward move in five waves (Impulse), wave 2 in progress (pullback) – count then points to rising prices.
Invalid if the 4-hour close is below the start of wave 1
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.
Timeframe 1 hour · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario and alternative: level (2 of 3 guidelines each, medium) – the simpler or clearer pattern counts as the main scenario. Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the hourly close stays below the end of B, this applies: sharp countermove downward in three waves (Zigzag A-B-C), C in progress – count points to falling prices.
Invalid if the hourly close is above the end of B
If that breaks, the second reading no longer applies either: complex countermove downward (Combination W-X-Y), Y in progress – then there is no valid count for now; the next candles will produce a new one.
Invalid if the hourly close is above the end of X
Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.
Meta Platforms · Sector Communication Services · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Jan 29, 2026.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 201.0B USD · Net income 60.5B USD · Net margin 30.1%
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 24 symbols in the Communication Services sector on our list (current members of the S&P 500 and other lists).
+18.5% per year, last 5 years
Sector Communication Services: median +6.7% (22 symbols)
What does this mean? Revenue: over 5 years it grew by 18.5% per year on average – at least as fast as the median company in the sector (+6.7%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
+15.7% per year, last 5 years
Sector Communication Services: median +12.7% (12 symbols)
per share: +18.4% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 15.7% per year on average – at least as fast as the median company in the sector (+12.7%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
30.1% last fiscal year
Sector Communication Services: median 9.8% (24 symbols)
What does this mean? Of every 100 USD in revenue, 30.08 USD remained as profit – at least as much as the median company in the sector (9.8%). Five years ago the margin was 33.9%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
0.30 latest balance sheet
Sector Communication Services: median 0.57 (17 symbols)
What does this mean? For every 1 USD of equity there is 0.30 USD of financial debt – no more than the median company in the sector (0.57). More debt amplifies good and bad years alike.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
9% Dividend / earnings per share
Sector Communication Services: median 24% (7 symbols)
What does this mean? Of every 1 USD of earnings per share, 0.09 USD went to shareholders as a dividend. The rest stays in the company. Median company in the sector: 24%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
10 of 10 fiscal years with a profit
What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
| Year | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 201.0B | 60.5B | 30.1% | 23.49 | 2.10 | 9% |
| 2024 | Dec 31, 2024 | 164.5B | 62.4B | 37.9% | 23.86 | 2.00 | 8% |
| 2023 | Dec 31, 2023 | 134.9B | 39.1B | 29.0% | 14.87 | – | – |
| 2022 | Dec 31, 2022 | 116.6B | 23.2B | 19.9% | 8.59 | – | – |
| 2021 | Dec 31, 2021 | 117.9B | 39.4B | 33.4% | 13.77 | – | – |
| 2020 | Dec 31, 2020 | 86.0B | 29.1B | 33.9% | 10.09 | – | – |
| 2019 | Dec 31, 2019 | 70.7B | 18.5B | 26.1% | 6.43 | – | – |
| 2018 | Dec 31, 2018 | 55.8B | 22.1B | 39.6% | 7.57 | – | – |
| 2017 | Dec 31, 2017 | 40.7B | 15.9B | 39.2% | 5.39 | – | – |
| 2016 | Dec 31, 2016 | 27.6B | 10.2B | 37.0% | 3.49 | – | – |
| Quarter | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| Q3/26 | Sep 30, 2026 | 64.6B | 9.9B | 15.3% | 3.83 | 0.53 | 14% |
| Q2/26 | Jun 30, 2026 | 60.8B | 15.8B | 26.1% | 6.18 | 0.53 | 8% |
| Q1/26 | Mar 31, 2026 | 56.3B | 26.8B | 47.5% | 10.44 | 0.53 | 5% |
| Q4/25* | Dec 31, 2025 | 59.9B | 22.8B | 38.0% | – | 0.53 | – |
| Q3/25 | Sep 30, 2025 | 51.2B | 2.7B | 5.3% | 1.05 | 0.53 | 50% |
| Q2/25 | Jun 30, 2025 | 47.5B | 18.3B | 38.6% | 7.14 | 0.53 | 7% |
| Q1/25 | Mar 31, 2025 | 42.3B | 16.6B | 39.3% | 6.43 | 0.53 | 8% |
| Q4/24* | Dec 31, 2024 | 48.4B | 20.8B | 43.1% | – | 0.50 | – |
| Q3/24 | Sep 30, 2024 | 40.6B | 15.7B | 38.7% | 6.03 | 0.50 | 8% |
| Q2/24 | Jun 30, 2024 | 39.1B | 13.5B | 34.5% | 5.16 | 0.50 | 10% |
| Q1/24 | Mar 31, 2024 | 36.5B | 12.4B | 33.9% | 4.71 | 0.50 | 11% |
| Q4/23* | Dec 31, 2023 | 40.1B | 14.0B | 34.9% | – | – | – |
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
| Period | Purchases | Sales | Net |
|---|---|---|---|
| 3 months | $00 people | $102.0M10 people | −$102.0M |
| 6 months | $00 people | $127.6M10 people | −$127.6M |
| 12 months | $00 people | $260.4M11 people | −$260.4M |
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.
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