McDonald’s is a fast-food restaurant chain from Chicago. Most restaurants are run by franchisees; the company earns rent, royalties and income from its own restaurants. It is known for the Big Mac, fries and McCafé, in more than 100 countries. As of Oct 13, 2026
As of Oct 13, 2026Fact sheet (from the annual report)Restaurants · Chicago, USAfull fact sheet
McDonald’s grants franchise licenses for restaurants and also operates its own restaurants in more than 100 countries. At the end of 2025 almost all restaurants were run by franchisees. Revenue consists of sales at company-operated restaurants and fees from franchised restaurants. Under conventional franchise agreements, the company generally owns the land and building itself or has leased them long-term; the franchisee pays for equipment, signs, seating and decor. The menu includes hamburgers, french fries, desserts and drinks such as coffee, among other things.
Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
Double bottom · Analysis method
The price of MCD is currently in no zone of this method. The check runs daily after the market close.
Whether a price will soon reach a zone, you see from Watcher. Plans and pricing
How the zone is formed
What is this? The price has formed two similarly deep lows and broken above the neckline between them. This is seen as a sign that the downward move is ending.
Buy zone: retest of the neckline (up to 1 ATR above it). Stop: just below the second low. Targets: height of the pattern from the neckline (1.0× and 1.618×).
The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice
Load chart from TradingView
This transfers data (including your IP address) to TradingView, also to the USA. More in the Privacy policy.
SEC filing (10-K, 10-Q)Required reports of listed companies to the US Securities and Exchange Commission (SEC): 10-K is the annual report, 10-Q the quarterly report, 20-F the annual report of foreign companies. We show the figures of the first filing.Example: 10-K for the fiscal year ending Sep 27, 2025, filed on Oct 31, 2025.More in the Academy: Lesson revenue, profit and margin
McDonald's · Sector Consumer Discretionary · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Feb 24, 2026.
In short
Light yellow: Revenue grew over 5 years (+7.0% per year), more slowly than the sector median.
Light green: Net income (total) grew over 5 years (+12.6% per year), at least as fast as the sector median; per share +13.6% per year.
Light green: Net margin 31.9%, above the sector median (9.4%).
Light green: Profit in each of the last 10 fiscal years.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
RevenueNet incomeNet margin (below)in USD
010B20B30B
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 24.6B USD · Net income 4.7B USD · Net margin 19.0%
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 22.8B USD · Net income 5.2B USD · Net margin 22.8%
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 21.0B USD · Net income 5.9B USD · Net margin 28.2%
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 21.1B USD · Net income 6.0B USD · Net margin 28.6%
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 19.2B USD · Net income 4.7B USD · Net margin 24.6%
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 23.2B USD · Net income 7.5B USD · Net margin 32.5%
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 23.2B USD · Net income 6.2B USD · Net margin 26.6%
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 25.5B USD · Net income 8.5B USD · Net margin 33.2%
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 25.9B USD · Net income 8.2B USD · Net margin 31.7%
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 26.9B USD · Net income 8.6B USD · Net margin 31.9%
Margin
19%23%28%29%25%32%27%33%32%32%
RevenueNet incomeNet margin (below)in USD
02B4B6B8B
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Revenue 6.7B USD · Net income 2.3B USD · Net margin 34.6%
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Revenue 6.4B USD · Net income 2.0B USD · Net margin 31.8% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Revenue 6.2B USD · Net income 1.9B USD · Net margin 31.3%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Revenue 6.5B USD · Net income 2.0B USD · Net margin 31.2%
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Revenue 6.9B USD · Net income 2.3B USD · Net margin 32.8%
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Revenue 6.4B USD · Net income 2.0B USD · Net margin 31.6% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Revenue 6.0B USD · Net income 1.9B USD · Net margin 31.4%
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Revenue 6.8B USD · Net income 2.3B USD · Net margin 32.9%
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Revenue 7.1B USD · Net income 2.3B USD · Net margin 32.2%
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Revenue 7.0B USD · Net income 2.2B USD · Net margin 30.9% · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Revenue 6.5B USD · Net income 2.0B USD · Net margin 30.4%
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Revenue 7.1B USD · Net income 2.4B USD · Net margin 33.3%
Margin
35%32%31%31%33%32%31%33%32%31%30%33%
Earnings per shareUSD per share
05.001015
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Earnings per share 5.44 USD
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Earnings per share 6.37 USD
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Earnings per share 7.54 USD
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Earnings per share 7.88 USD
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Earnings per share 6.31 USD
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Earnings per share 10.04 USD
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Earnings per share 8.33 USD
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Earnings per share 11.56 USD
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Earnings per share 11.39 USD
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Earnings per share 11.95 USD
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Earnings per share not reported separately for Q4
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Earnings per share 2.78 USD
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Earnings per share 3.32 USD
Dividend per sharePayout ratio (below)USD per share
02.004.006.008.00
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Dividend per share 3.61 USD · Payout ratio 66.4%
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Dividend per share 3.83 USD · Payout ratio 60.1%
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Dividend per share 4.19 USD · Payout ratio 55.6%
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Dividend per share 4.73 USD · Payout ratio 60.0%
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Dividend per share 5.04 USD · Payout ratio 79.9%
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Dividend per share 5.25 USD · Payout ratio 52.3%
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Dividend per share 5.66 USD · Payout ratio 67.9%
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Dividend per share 6.23 USD · Payout ratio 53.9%
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Dividend per share 6.78 USD · Payout ratio 59.5%
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Dividend per share 7.17 USD · Payout ratio 60.0%
Ratio
66%60%56%60%80%52%68%54%60%60%
Dividend per sharePayout ratio (below)USD per share
01.002.003.004.00
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Dividend per share 1.52 USD · Payout ratio 47.9%
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Dividend per share 1.67 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Dividend per share 1.67 USD · Payout ratio 62.8%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Dividend per share 1.67 USD · Payout ratio 59.6%
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Dividend per share 3.44 USD · Payout ratio 109.9%
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Dividend per share 0.00 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Dividend per share 1.77 USD · Payout ratio 68.1%
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Dividend per share 1.77 USD · Payout ratio 56.4%
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Dividend per share 1.77 USD · Payout ratio 55.7%
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Dividend per share 1.86 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Dividend per share 1.86 USD · Payout ratio 66.9%
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Dividend per share 1.86 USD · Payout ratio 56.0%
Ratio
48%63%60%110%68%56%56%67%56%
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 26.9B USD · Net income 8.6B USD · Net margin 31.9%
Key figures with traffic lights
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).
Revenue growth
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light yellow: below sector
+7.0%per year, last 5 years
Sector Consumer Discretionary: median +11.0% (49 symbols)
What does this mean? Revenue: over 5 years it grew by 7.0% per year on average, but more slowly than the median company in the sector (+11.0%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Net income (total)
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light green: above sector
+12.6%per year, last 5 years
Sector Consumer Discretionary: median +9.7% (30 symbols)
per share: +13.6% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 12.6% per year on average – at least as fast as the median company in the sector (+9.7%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Sector Consumer Discretionary: median 9.4% (49 symbols)
What does this mean? Of every 100 USD in revenue, 31.85 USD remained as profit – at least as much as the median company in the sector (9.4%). Five years ago the margin was 24.6%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
Debt / equity
Debt-to-equity ratioFinancial debt (loans, bonds) divided by equity. A high value amplifies good and bad years alike. The key figures bar in the chart only uses long-term financial debt.Example: Financial debt €300m, equity €500m → 0.6.More in the Academy: Lesson debt, dividends and growth
Light gray: negative equity
–latest balance sheet
Sector Consumer Discretionary: median 0.76 (25 symbols)
What does this mean? Equity is negative (e.g. due to share buybacks). A debt-to-equity ratio cannot be formed meaningfully then.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
Payout ratio
Payout ratioThe share of profit that a company pays out as a dividend. Above 100% it pays out more than it earns.Example: Dividend €1, earnings per share €2.50 → payout ratio 40%.More in the Academy: Lesson debt, dividends and growth
Light green: covered
60%Dividend / earnings per share
Sector Consumer Discretionary: median 32% (26 symbols)
What does this mean? Of every 1 USD of earnings per share, 0.60 USD went to shareholders as a dividend. The rest stays in the company. Median company in the sector: 32%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
Profitable years
Profitable yearsHow many of the last fiscal years ended with a profit rather than a loss on the bottom line. The figure shows how consistently a company earns.Example: Profit in 9 of 10 years → one loss year.More in the Academy: Lesson revenue, profit and margin
Light green: profit every year
10 of 10fiscal years with a profit
What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
Last fiscal year and 13F
Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
26.9B USD
Revenue vs. prior year
+3.7%
Net income (FY)
8.6B USD
Net income vs. prior year
+4.1%
EPS (FY)
11.95 USD
13F funds with a position
2 of 9
Funds vs. prior quarter
+1
Shares held vs. prior quarter
+1,663.9%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 24, 2026 · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term).13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
Year
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
2025
Dec 31, 2025
26.9B
8.6B
31.9%
11.95
7.17
60%
2024
Dec 31, 2024
25.9B
8.2B
31.7%
11.39
6.78
60%
2023
Dec 31, 2023
25.5B
8.5B
33.2%
11.56
6.23
54%
2022
Dec 31, 2022
23.2B
6.2B
26.6%
8.33
5.66
68%
2021
Dec 31, 2021
23.2B
7.5B
32.5%
10.04
5.25
52%
2020
Dec 31, 2020
19.2B
4.7B
24.6%
6.31
5.04
80%
2019
Dec 31, 2019
21.1B
6.0B
28.6%
7.88
4.73
60%
2018
Dec 31, 2018
21.0B
5.9B
28.2%
7.54
4.19
56%
2017
Dec 31, 2017
22.8B
5.2B
22.8%
6.37
3.83
60%
2016
Dec 31, 2016
24.6B
4.7B
19.0%
5.44
3.61
66%
Quarters (amounts in USD, per share in USD)
Quarter
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
Q2/26
Jun 30, 2026
7.1B
2.4B
33.3%
3.32
1.86
56%
Q1/26
Mar 31, 2026
6.5B
2.0B
30.4%
2.78
1.86
67%
Q4/25*
Dec 31, 2025
7.0B
2.2B
30.9%
–
1.86
–
Q3/25
Sep 30, 2025
7.1B
2.3B
32.2%
3.18
1.77
56%
Q2/25
Jun 30, 2025
6.8B
2.3B
32.9%
3.14
1.77
56%
Q1/25
Mar 31, 2025
6.0B
1.9B
31.4%
2.60
1.77
68%
Q4/24*
Dec 31, 2024
6.4B
2.0B
31.6%
–
0.00
–
Q3/24
Sep 30, 2024
6.9B
2.3B
32.8%
3.13
3.44
110%
Q2/24
Jun 30, 2024
6.5B
2.0B
31.2%
2.80
1.67
60%
Q1/24
Mar 31, 2024
6.2B
1.9B
31.3%
2.66
1.67
63%
Q4/23*
Dec 31, 2023
6.4B
2.0B
31.8%
–
1.67
–
Q3/23
Sep 30, 2023
6.7B
2.3B
34.6%
3.17
1.52
48%
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
Insiders
Insider transactionsExecutives, directors and major shareholders (over 10%) of US companies report their own transactions in their company’s stock to the SEC within two business days (Form 4). Purchases in the market count as more meaningful than sales (often taxes, estate planning).Example: Three executives acquire stock worth a total of 2 million USD within two weeks → “purchases by several insiders”.More in the Academy: Glossary
Insider purchases and sales on the market over 3, 6 and 12 months
Period
Purchases
Sales
Net
3 months
$00 people
$00 people
$0
6 months
$00 people
$2.4M2 people
−$2.4M
12 months
$00 people
$40.5M8 people
−$40.5M
Latest transactions
Jun 10, 2026Erlinger Joseph M.OfficerOpen-market sale · 10b5-1 plan5,252 shares · $1.5M · SEC
May 28, 2026Ralls-Morrison DesireeOfficerOpen-market sale · 10b5-1 plan2,763 shares · $769.1K · SEC
May 26, 2026Erlinger Joseph M.OfficerOpen-market sale · 10b5-1 plan333 shares · $93.3K · SEC
Apr 23, 2026Erlinger Joseph M.OfficerOpen-market sale · 10b5-1 plan333 shares · $100.8K · SEC
Apr 10, 2026Erlinger Joseph M.OfficerOpen-market sale · 10b5-1 plan2,626 shares · $806.2K · SEC
Mar 23, 2026Erlinger Joseph M.OfficerOpen-market sale · 10b5-1 plan333 shares · $104.4K · SEC
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
Trend score -30
Price vs. EMA 50+15
Price vs. EMA 200-15
EMA 50 vs. EMA 200-20
ADX (trend strength)+15
Highs and lows-10
Relative strength-15
Volatility and trend strength
ADX 14 (trend strength)31.7
Rel. strength 60 d−6.9%
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.