Mattel, based in California, is a global toy maker. Well-known brands are Barbie, Hot Wheels, Fisher-Price and the card game UNO. Through films and licenses, the brands are also used beyond toys. As of Oct 16, 2026
Mattel is a global toy and entertainment company that owns its own brands and licenses others from partners. Its dolls include Barbie, American Girl and Monster High, among others, and its vehicles Hot Wheels and Matchbox. In addition, there are products for infants, toddlers and preschoolers as well as action figures, building sets and games. The goods go directly to retailers and wholesalers, through agents in countries without its own presence, and partly online directly to consumers. The main plants are in China, Vietnam, Indonesia, Malaysia, Mexico and Thailand and are owned by Mattel itself or by other manufacturers. Mattel also uses licenses from partners such as Disney, NBCUniversal, Microsoft and Nintendo.
Automatically summarized from SEC annual report (10-K, filed Feb 23, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 17, 2026
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Mattel · Sector Consumer Discretionary · amounts in USD
Information only – does not affect the other analysis methods, not investment advice. Source: SEC filings, As of Feb 23, 2026.
Four angles on the annual figures. Each check counts how many disclosed criteria are met – criteria without data do not count. The bars show where the company ranks on each figure among the stocks we cover and within its sector.
Fiscal year to Dec 31, 2025
48.7% Fiscal year 2025
Rank 46 of 100: higher than 46% of 153 peers (All). medium.
Rank 66 of 100: higher than 66% of 16 peers (Sector). medium.
Median Consumer Discretionary: 33.4%
Share of revenue left after the direct cost of the products sold.
10.2% Fiscal year 2025
Rank 38 of 100: higher than 38% of 192 peers (All). medium.
Rank 43 of 100: higher than 43% of 20 peers (Sector). medium.
Median Consumer Discretionary: 11.5%
Operating income divided by revenue: what the core business earns before interest and taxes.
7.4% Fiscal year 2025
Rank 31 of 100: higher than 31% of 237 peers (All). weak.
Rank 40 of 100: higher than 40% of 21 peers (Sector). medium.
Median Consumer Discretionary: 8.6%
Profit after all costs, interest and taxes divided by revenue.
17.8% Fiscal year 2025
Rank 52 of 100: higher than 52% of 218 peers (All). medium.
Rank 41 of 100: higher than 41% of 16 peers (Sector). medium.
Median Consumer Discretionary: 19.9%
Net income divided by equity at fiscal year end.
6.0% Fiscal year 2025 (total assets at year end)
Rank 51 of 100: higher than 51% of 238 peers (All). medium.
Rank 36 of 100: higher than 36% of 21 peers (Sector). medium.
Median Consumer Discretionary: 9.4%
Net income divided by total assets at fiscal year end.
33.6% Fiscal year 2025
Rank 47 of 100: higher than 47% of 239 peers (All). medium.
Rank 66 of 100: higher than 66% of 22 peers (Sector). medium.
Median Consumer Discretionary: 26.1%
Equity as a share of total assets. Usually low for banks.
9.0% Fiscal year 2025
Rank 39 of 100: higher than 39% of 213 peers (All). medium.
Rank 55 of 100: higher than 55% of 21 peers (Sector). medium.
Median Consumer Discretionary: 8.9%
Free cash flow divided by revenue.
482.6M USD Fiscal year 2025
Operating cash flow minus capital expenditure on property and equipment.
−0.5% per year
Rank 15 of 100: higher than 15% of 230 peers (All). weak.
Rank 16 of 100: higher than 16% of 22 peers (Sector). weak.
Median Consumer Discretionary: +6.2%
Average growth per year over 3 fiscal years.
+3.1% per year
Rank 13 of 100: higher than 13% of 217 peers (All). weak.
Rank 21 of 100: higher than 21% of 21 peers (Sector). weak.
Median Consumer Discretionary: +12.7%
Average growth per year over 5 fiscal years.
−0.6% per year
Rank 9 of 100: higher than 9% of 157 peers (All). weak.
Rank 3 of 100: higher than 3% of 18 peers (Sector). weak.
Median Consumer Discretionary: +6.3%
Average growth per year over 10 fiscal years.
+4.1% per year
Rank 30 of 100: higher than 30% of 157 peers (All). weak.
Rank 38 of 100: higher than 38% of 12 peers (Sector). medium.
Median Consumer Discretionary: +7.4%
Growth of earnings per share per year, adjusted for stock splits.
+28.1% per year
Rank 81 of 100: higher than 81% of 146 peers (All). strong.
Rank 71 of 100: higher than 71% of 12 peers (Sector). strong.
Median Consumer Discretionary: +14.6%
Growth of earnings per share per year, adjusted for stock splits.
+1.4% per year
Rank 15 of 100: higher than 15% of 140 peers (All). weak.
Rank 30 of 100: higher than 30% of 15 peers (Sector). weak.
Median Consumer Discretionary: +10.1%
Growth of earnings per share per year, adjusted for stock splits.
0% Fiscal year 2025
Dividend per share divided by earnings per share.
5 of 9 Fiscal year 2025
Rank 21 of 100: higher than 21% of 134 peers (All). weak.
Rank 23 of 100: higher than 23% of 15 peers (Sector). weak.
Median Consumer Discretionary: 6.0 of 9
Nine yes/no tests on profit, cash flow, debt, liquidity and efficiency compared with the prior year.
1.04 at fiscal year end
Rank 31 of 100: lower than 31% of 199 peers (All). weak.
Rank 37 of 100: lower than 37% of 15 peers (Sector). medium.
Median Consumer Discretionary: 0.76
Long-term financial debt divided by equity.
2.15 at fiscal year end
Rank 72 of 100: higher than 72% of 215 peers (All). strong.
Rank 80 of 100: higher than 80% of 22 peers (Sector). strong.
Median Consumer Discretionary: 1.15
Current assets divided by current liabilities.
−7.8% in 5 years
Rank 74 of 100: lower than 74% of 199 peers (All). strong.
Rank 57 of 100: lower than 57% of 22 peers (Sector). medium.
Median Consumer Discretionary: −7.4%
Change in diluted share count. Negative = share buybacks, positive = new shares.
Last fiscal year compared with the one before. Returns and revenue per total assets use total assets at the start of the year; leverage = long-term financial debt divided by total assets at year end; new shares via the average diluted share count.
Price-based criteria (P/E, dividend yield) are shown to signed-in users.
Computed automatically from SEC annual reports – not investment advice. Describes the reported figures; points are not a rating of the stock. Rank 0–100 against the 239 stocks we cover and against the sector (from 5 peers); the stronger side is always on the right.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
No reported values for “Dividend per share” in this interval.
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 5.3B USD · Net income 397.6M USD · Net margin 7.4%
Where the money of a fiscal year goes and how margins, returns, balance sheet, cash flow and share count developed over up to 10 years. Each chart has one sentence saying what the trend shows.
Of 100 USD of revenue, 48.7 USD gross profit, 10.2 USD operating income and 7.4 USD net income remained.
| Item | Amount | of revenue |
|---|---|---|
| Revenue | 5.3B USD | 100.0% |
| Gross profit | 2.6B USD | 48.7% |
| Cost of revenue | 2.7B USD | 51.3% |
| Operating income | 546.4M USD | 10.2% |
| Research & development | 227.4M USD | 4.3% |
| Other operating expenses | 1.8B USD | 34.3% |
| Net income | 397.6M USD | 7.4% |
| Interest expense | 118.7M USD | 2.2% |
| Taxes & other (net) | 30.2M USD | 0.6% |
Taxes, interest and other items are not available separately in the SEC data; they are combined as the difference.
The operating margin rose in 5 years from 8.3% to 10.2%.
Gross marginOperating marginNet marginReturn on equity fell in 5 years from 21.2% to 17.8%.
Return on equityReturn on assetsThe equity ratio rose in 5 years from 10.8% to 33.6%.
EquityLong-term debt in USD Long-term debt, depending on the filing, includes the current portion or leases.The current ratio rose in 5 years from 1.83 to 2.15.
Current ratioFree cash flow rose in 5 years from 226.3M USD to 482.6M USD.
Operating cash flowCapital expenditureFree cash flow in USDThe share count fell in 5 years by 7.8% (mostly through share repurchases).
Diluted share countFrom annual reports filed with the SEC (10-K, 20-F, 40-F) as first reported, share count adjusted for splits; obvious filing errors (e.g. wrong unit, outliers against both neighbouring years) are hidden. Describes the reported figures – not investment advice.
How much the company returns to its shareholders – as dividends or by repurchasing its own shares – and whether free cash flow supports it.
No dividend reported since fiscal year 2018.
Dividend per share USD per share Per share as filed with the SEC, including special dividends; obvious filing errors are hidden.The payout ratio stayed roughly the same in 5 years (0.0%).
Payout ratio (earnings)Payout ratio (free cash flow)Over 5 years, 1.2B USD went back to shareholders, 100% of it through share repurchases. That is 45% of the free cash flow of those years.
Dividends paidShare repurchasesNew shares issued (including employee plans)Free cash flow in USDDividends paid, repurchases and new shares issued from the cash flow statement of annual reports filed with the SEC (as first reported). Describes the reported figures – not investment advice.
Price-based valuation (P/E, P/S, price/free cash flow and dividend yield per fiscal year, compared with its own average) for signed-in users. Log in
Mattel next to 8 stocks of the sector Consumer Discretionary we cover that are closest in revenue. Click a column header to sort the table.
| Symbol | Revenue (FY) | Growth 5 yrs | Gross margin | Op. margin | Net margin | ROE | Equity ratio | FCF margin | Piotroski |
|---|---|---|---|---|---|---|---|---|---|
| CVNA Carvana | 20.3B USD | +29.5% | 20.6% | 9.3% | 6.9% | 40.9% | 26.1% | 4.4% | 6/9 |
| RCL Royal Caribbean Group | 17.9B USD | +52.0% | 49.4% | 27.4% | 23.8% | 42.5% | 24.1% | 6.9% | 9/9 |
| DASH DoorDash | 13.7B USD | +36.6% | 50.9% | 5.3% | 6.8% | 9.3% | 51.0% | 15.8% | 6/9 |
| ABNB Airbnb | 12.2B USD | +29.4% | 83.0% | 20.8% | 20.5% | 30.6% | 36.9% | – | 6/9 |
| HLT Hilton Worldwide | 12.0B USD | +22.8% | – | 22.4% | 12.1% | – | −32.1% | 16.8% | – |
| EBAY eBay Inc. | 11.1B USD | +1.6% | 71.5% | 20.5% | 18.3% | 44.0% | 26.2% | 12.9% | 5/9 |
| RIVN Rivian Automotive | 5.4B USD | – | 2.7% | −66.5% | −67.7% | −79.4% | 30.9% | −46.2% | 4/9 |
| MAT Mattel this stock | 5.3B USD | +3.1% | 48.7% | 10.2% | 7.4% | 17.8% | 33.6% | 9.0% | 5/9 |
| GME GameStop | 3.6B USD | −6.5% | 33.0% | 6.4% | 11.5% | 7.7% | 52.4% | 16.5% | 6/9 |
| Median of the sector 22 symbols | 26.5B USD | +12.7% | 33.4% | 11.5% | 8.6% | 19.9% | 26.1% | 8.9% | 6/9 |
Growth 5 yrs = revenue growth per year over 5 fiscal years · Op. margin = operating margin · ROE = return on equity · FCF = free cash flow · Piotroski = F-Score (only with all 9 criteria).
Figures of the last fiscal year from SEC annual reports (peers as of Oct 28, 2026). Median across all companies of the sector we cover (from 5 stocks; several share classes of one company count once). Signed-in users also see P/E, P/S and dividend yield in the comparison. Describes the reported figures – not investment advice.
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).
+3.1% per year, last 5 years
Sector Consumer Discretionary: median +11.0% (49 symbols)
What does this mean? Revenue: over 5 years it grew by 3.1% per year on average, but more slowly than the median company in the sector (+11.0%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
+25.7% per year, last 5 years
Sector Consumer Discretionary: median +10.4% (32 symbols)
per share: +28.1% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 25.7% per year on average – at least as fast as the median company in the sector (+10.4%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
7.4% last fiscal year
Sector Consumer Discretionary: median 9.4% (49 symbols)
What does this mean? Of every 100 USD in revenue, 7.43 USD remained as profit – less than the median company in the sector (9.4%). Five years ago the margin was 2.8%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
1.17 latest balance sheet
Sector Consumer Discretionary: median 0.82 (31 symbols)
What does this mean? For every 1 USD of equity there is 1.17 USD of financial debt – more than the median company in the sector (0.82). More debt amplifies good and bad years alike.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
0% Dividend / earnings per share
Sector Consumer Discretionary: median 32% (26 symbols)
What does this mean? Of every 1 USD of earnings per share, 0.00 USD went to shareholders as a dividend. The rest stays in the company. Median company in the sector: 32%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
7 of 10 fiscal years with a profit
What does this mean? In 7 of the last 10 fiscal years the bottom line showed a profit. 3 years ended with a loss.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
| Year | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 5.3B | 397.6M | 7.4% | 1.24 | 0.00 | 0% |
| 2024 | Dec 31, 2024 | 5.4B | 541.8M | 10.1% | 1.58 | 0.00 | 0% |
| 2023 | Dec 31, 2023 | 5.4B | 214.4M | 3.9% | 0.60 | 0.00 | 0% |
| 2022 | Dec 31, 2022 | 5.4B | 393.9M | 7.2% | 1.10 | 0.00 | 0% |
| 2021 | Dec 31, 2021 | 5.5B | 903.0M | 16.5% | 2.53 | 0.00 | 0% |
| 2020 | Dec 31, 2020 | 4.6B | 126.6M | 2.8% | 0.36 | 0.00 | 0% |
| 2019 | Dec 31, 2019 | 4.5B | −213.5M | −4.7% | −0.62 | 0.00 | – |
| 2018 | Dec 31, 2018 | 4.5B | −531.0M | −11.8% | −1.54 | 0.00 | – |
| 2017 | Dec 31, 2017 | 4.9B | −1.1B | −21.6% | −3.07 | 0.91 | – |
| 2016 | Dec 31, 2016 | 5.5B | 318.0M | 5.8% | 0.92 | 1.52 | 165% |
| Quarter | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| Q2/26 | Jun 30, 2026 | 1.1B | −18.2M | −1.6% | −0.06 | – | – |
| Q1/26 | Mar 31, 2026 | 862.2M | 61.0M | 7.1% | 0.20 | – | – |
| Q4/25* | Dec 31, 2025 | 1.8B | 106.2M | 6.0% | – | – | – |
| Q3/25 | Sep 30, 2025 | 1.7B | 278.4M | 16.0% | 0.88 | – | – |
| Q2/25 | Jun 30, 2025 | 1.0B | 53.4M | 5.2% | 0.16 | – | – |
| Q1/25 | Mar 31, 2025 | 826.6M | −40.3M | −4.9% | −0.12 | – | – |
| Q4/24* | Dec 31, 2024 | 1.6B | 140.9M | 8.6% | – | – | – |
| Q3/24 | Sep 30, 2024 | 1.8B | 372.4M | 20.2% | 1.09 | – | – |
| Q2/24 | Jun 30, 2024 | 1.1B | 56.9M | 5.3% | 0.17 | – | – |
| Q1/24 | Mar 31, 2024 | 809.5M | −28.3M | −3.5% | −0.08 | – | – |
| Q4/23* | Dec 31, 2023 | 1.6B | 147.3M | 9.1% | – | – | – |
| Q3/23 | Sep 30, 2023 | 1.9B | 146.3M | 7.6% | 0.41 | – | – |
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
| Period | Purchases | Sales | Net |
|---|---|---|---|
| 3 months | $00 people | $586.9K1 person | −$586.9K |
| 6 months | $00 people | $586.9K1 person | −$586.9K |
| 12 months | $1.0M1 person | $586.9K1 person | +$422.4K |
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.
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