CRM Salesforce

XNYS Up Alert

Technology

· How we analyze

About the company

Salesforce, based in San Francisco, offers cloud-based customer relationship management (CRM) software. The programs support sales, customer service and marketing. The company also owns Slack, Tableau and MuleSoft and offers AI assistants under the name Agentforce. As of Oct 13, 2026

Fact sheet (from the annual report) Software (packaged programs) · San Francisco, USA

Salesforce offers technology for managing customer relationships and was founded in 1999. The Agentforce 360 platform combines offerings for sales, customer service, marketing, commerce, collaboration, data management, integration and analytics. With Agentforce, customers deploy autonomous artificial intelligence agents for employees and customers. Slack serves as the conversational interface through which users work with applications and agents. Sales are made worldwide, mostly by subscription, directly and indirectly through partners. On the AppExchange marketplace, third-party providers sell their own applications that run on the platform.

Automatically summarized from SEC annual report (10-K, filed Mar 2, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

Price performance at a glance

Last 30 trading days
  • Today −0.4%
  • 7 days +2.1%
  • 30 days +5.8%
  • 1 year −2.8%
Day range (last trading day)
−1.7%Price at 55% of the range+1.4%
52-week range
−40.9%Price at 83% of the range+8.7%
Distance from the all-time high
−32.9%

Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

Double bottom · Analysis method

The price of CRM is currently in no zone of this method. The check runs daily after the market close.

Whether a price will soon reach a zone, you see from Watcher. Plans and pricing

How the zone is formed

What is this? The price has formed two similarly deep lows and broken above the neckline between them. This is seen as a sign that the downward move is ending.

Buy zone: retest of the neckline (up to 1 ATR above it). Stop: just below the second low. Targets: height of the pattern from the neckline (1.0× and 1.618×).

The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice

Fundamental analysis

Salesforce · Sector Technology · amounts in USD

Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Mar 2, 2026.

In short

  • Light green: Revenue grew over 5 years (+14.3% per year), at least as fast as the sector median.
  • Light yellow: Net income (total) grew over 5 years (+12.9% per year), more slowly than the sector median; per share +12.2% per year.
  • Light green: Net margin 18.0%, above the sector median (12.5%).
  • Light red: Debt much higher than usual in the sector.
  • Light green: Profit in each of the last 10 fiscal years.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2017 (Feb 1, 2016 – Jan 31, 2017): Revenue 8.4B USD · Net income 179.6M USD · Net margin 2.1%
  2. Fiscal year 2018 (Feb 1, 2017 – Jan 31, 2018): Revenue 10.5B USD · Net income 127.5M USD · Net margin 1.2%
  3. Fiscal year 2019 (Feb 1, 2018 – Jan 31, 2019): Revenue 13.3B USD · Net income 1.1B USD · Net margin 8.4%
  4. Fiscal year 2020 (Feb 1, 2019 – Jan 31, 2020): Revenue 17.1B USD · Net income 126.0M USD · Net margin 0.7%
  5. Fiscal year 2021 (Feb 1, 2020 – Jan 31, 2021): Revenue 21.3B USD · Net income 4.1B USD · Net margin 19.2%
  6. Fiscal year 2022 (Feb 1, 2021 – Jan 31, 2022): Revenue 26.5B USD · Net income 1.4B USD · Net margin 5.5%
  7. Fiscal year 2023 (Feb 1, 2022 – Jan 31, 2023): Revenue 31.4B USD · Net income 208.0M USD · Net margin 0.7%
  8. Fiscal year 2024 (Feb 1, 2023 – Jan 31, 2024): Revenue 34.9B USD · Net income 4.1B USD · Net margin 11.9%
  9. Fiscal year 2025 (Feb 1, 2024 – Jan 31, 2025): Revenue 37.9B USD · Net income 6.2B USD · Net margin 16.4%
  10. Fiscal year 2026 (Feb 1, 2025 – Jan 31, 2026): Revenue 41.5B USD · Net income 7.5B USD · Net margin 18.0%

Fiscal year 2026 (Feb 1, 2025 – Jan 31, 2026): Revenue 41.5B USD · Net income 7.5B USD · Net margin 18.0%

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 97 symbols in the Technology sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light green: above sector

+14.3% per year, last 5 years

Sector Technology: median +13.5% (88 symbols)

What does this mean? Revenue: over 5 years it grew by 14.3% per year on average – at least as fast as the median company in the sector (+13.5%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light yellow: below sector

+12.9% per year, last 5 years

Sector Technology: median +13.3% (62 symbols)

per share: +12.2% per year (5 years, split-adjusted)

What does this mean? Total net income: over 5 years it grew by 12.9% per year on average, but more slowly than the median company in the sector (+13.3%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light green: above sector

18.0% last fiscal year

Sector Technology: median 12.5% (97 symbols)

What does this mean? Of every 100 USD in revenue, 17.96 USD remained as profit – at least as much as the median company in the sector (12.5%). Five years ago the margin was 19.2%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light red: much higher

1.02 latest balance sheet

Sector Technology: median 0.46 (65 symbols)

What does this mean? For every 1 USD of equity there is 1.02 USD of financial debt – more than twice as much as the median company in the sector (0.46). More debt amplifies good and bad years alike.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light gray: none found

– Dividend / earnings per share

Sector Technology: median 30% (36 symbols)

What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light green: profit every year

10 of 10 fiscal years with a profit

What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
41.5B USD
Revenue vs. prior year
+9.6%
Net income (FY)
7.5B USD
Net income vs. prior year
+20.3%
EPS (FY)
7.80 USD
13F funds with a position
0 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
–
Fiscal year to Jan 31, 2026 · 10-K filed Mar 2, 2026 · Balance sheet Jul 31, 2026 (filed Aug 27, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2026Jan 31, 2026 41.5B7.5B 18.0% 7.80 – –
2025Jan 31, 2025 37.9B6.2B 16.4% 6.36 – –
2024Jan 31, 2024 34.9B4.1B 11.9% 4.20 – –
2023Jan 31, 2023 31.4B208.0M 0.7% 0.21 – –
2022Jan 31, 2022 26.5B1.4B 5.5% 1.48 – –
2021Jan 31, 2021 21.3B4.1B 19.2% 4.38 – –
2020Jan 31, 2020 17.1B126.0M 0.7% 0.15 – –
2019Jan 31, 2019 13.3B1.1B 8.4% 1.43 – –
2018Jan 31, 2018 10.5B127.5M 1.2% 0.17 – –
2017Jan 31, 2017 8.4B179.6M 2.1% 0.26 – –
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q3/26Jul 31, 2026 11.3B3.5B 31.1% 4.29 0.44 10%
Q2/26Apr 30, 2026 11.1B2.1B 18.9% 2.42 0.44 18%
Q1/26*Jan 31, 2026 11.2B1.9B 17.3% – 0.42 –
Q4/25Oct 31, 2025 10.3B2.1B 20.3% 2.19 0.42 19%
Q3/25Jul 31, 2025 10.2B1.9B 18.4% 1.96 0.42 21%
Q2/25Apr 30, 2025 9.8B1.5B 15.7% 1.59 0.42 26%
Q1/25*Jan 31, 2025 10.0B1.7B 17.1% – 0.40 –
Q4/24Oct 31, 2024 9.4B1.5B 16.2% 1.58 0.40 25%
Q3/24Jul 31, 2024 9.3B1.4B 15.3% 1.47 0.40 27%
Q2/24Apr 30, 2024 9.1B1.5B 16.8% 1.56 0.40 26%
Q1/24*Jan 31, 2024 9.3B1.4B 15.6% – – –
Q4/23Oct 31, 2023 8.7B1.2B 14.0% 1.25 – –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $999.5K1 person $1.2M1 person −$173.3K
6 months $999.5K1 person $1.2M1 person −$173.3K
12 months $27.5M3 people $36.0M4 people −$8.5M

Latest transactions

  • Sep 18, 2026 Kirk David Blair Director Open-market purchase 4,176 shares · $999.5K · SEC
  • Sep 4, 2026 Conway Craig Director Open-market sale 3,082 shares · $803.4K · SEC
  • Sep 4, 2026 Conway Craig Director Open-market sale 1,418 shares · $369.4K · SEC
  • Mar 19, 2026 Alber Laura Director Open-market purchase 2,080 shares · $404.7K · SEC
  • Mar 19, 2026 Alber Laura Director Open-market purchase 491 shares · $95.5K · SEC
  • Mar 18, 2026 Kirk David Blair Director Open-market purchase 2,570 shares · $500.2K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score +65

Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+0
Highs and lows+0
Relative strength+15

Volatility and trend strength

ADX 14 (trend strength)22.3
Rel. strength 60 d+32.3%

ATR and moving averages as price values only when logged in.

More stocks from Technology

All symbols in this sector

News

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