CL Colgate-Palmolive

XNYS Up Alert

Consumer Staples

· How we analyze

About the company

Colgate-Palmolive makes oral care, personal care and household products. Well-known brands are Colgate toothpaste, Palmolive, Elmex and Meridol as well as Hill’s pet food. It sells in more than 200 countries; a large share of revenue comes from emerging markets. As of Oct 11, 2026

Fact sheet (from the annual report) Cosmetics and personal care · New York, USA

The group behind Colgate operates in the segments Oral, Personal and Home Care and Pet Nutrition. Toothpaste is offered under Colgate, Darlie and elmex, for example, and mouthwashes also under meridol. Personal care includes liquid soaps, body washes from Irish Spring, Palmolive and Softsoap as well as deodorants. For the home there are dishwashing liquids, cleaners such as Ajax and Fabuloso and fabric softeners. The Pet Nutrition division offers specialty food for dogs and cats, including therapeutic diets.

Automatically summarized from SEC annual report (10-K, filed Feb 23, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

Price performance at a glance

Last 30 trading days
  • Today −1.0%
  • 7 days −0.3%
  • 30 days +8.2%
  • 1 year +19.4%
Day range (last trading day)
−0.7%Price at 34% of the range+1.3%
52-week range
−19.9%Price at 75% of the range+6.7%
Distance from the all-time high
−14.8%

Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

Pullback in trend · Analysis method

This method currently detects no pattern for CL. The check runs daily after the close.

You see new patterns immediately from Watcher, on the free plan 2 days after they form. Plans and pricing

What does the pattern show?

What is this? In an intact uptrend (price above the 200-day line, 50-day line rising), the price pulls back to the 50-day line after a rise and closes back above it.

This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice

Fundamental analysis

Colgate-Palmolive · Sector Consumer Staples · amounts in USD

Information only – does not affect the other analysis methods, not investment advice. Source: SEC filings, As of Feb 23, 2026.

Quality checks

Four angles on the annual figures. Each check counts how many disclosed criteria are met – criteria without data do not count. The bars show where the company ranks on each figure among the stocks we cover and within its sector.

Fiscal year to Dec 31, 2025

Quality 6 of 7 met · 1 without data

  • met: Gross margin above 40% 60.1%
  • met: Operating margin above 15% 16.2%
  • met: Net margin above 10% 10.5%
  • no data: Return on equity above 15% equity below 5% of total assets – return on equity not meaningful
  • met: Free cash flow margin above 10% 17.8%
  • met: Profit in each of the last 5 fiscal years 5 of 5
  • met: Free cash flow positive in each of the last 3 fiscal years 3 of 3
  • not met: Equity ratio above 30% 0.3%
Gross margin

60.1% Fiscal year 2025

Rank 65 of 100: higher than 65% of 153 peers (All). medium.

Rank 65 of 100: higher than 65% of 10 peers (Sector). medium.

Median Consumer Staples: 52.2%

Share of revenue left after the direct cost of the products sold.

Operating margin

16.2% Fiscal year 2025

Rank 49 of 100: higher than 49% of 192 peers (All). medium.

Rank 55 of 100: higher than 55% of 10 peers (Sector). medium.

Median Consumer Staples: 14.2%

Operating income divided by revenue: what the core business earns before interest and taxes.

Net margin

10.5% Fiscal year 2025

Rank 39 of 100: higher than 39% of 237 peers (All). medium.

Rank 55 of 100: higher than 55% of 10 peers (Sector). medium.

Median Consumer Staples: 9.6%

Profit after all costs, interest and taxes divided by revenue.

Return on assets

13.1% Fiscal year 2025 (total assets at year end)

Rank 79 of 100: higher than 79% of 238 peers (All). strong.

Rank 75 of 100: higher than 75% of 10 peers (Sector). strong.

Median Consumer Staples: 11.4%

Net income divided by total assets at fiscal year end.

Equity ratio

0.3% Fiscal year 2025

Rank 7 of 100: higher than 7% of 239 peers (All). weak.

Rank 25 of 100: higher than 25% of 10 peers (Sector). weak.

Median Consumer Staples: 28.9%

Equity as a share of total assets. Usually low for banks.

Free cash flow margin

17.8% Fiscal year 2025

Rank 62 of 100: higher than 62% of 213 peers (All). medium.

Rank 75 of 100: higher than 75% of 10 peers (Sector). strong.

Median Consumer Staples: 9.7%

Free cash flow divided by revenue.

Free cash flow

3.6B USD Fiscal year 2025

Operating cash flow minus capital expenditure on property and equipment.

Growth 3 of 7 met

  • not met: Over 3 years, revenue grew by more than 5% per year +4.3%
  • not met: Over 5 years, revenue grew by more than 5% per year +4.4%
  • not met: Over 10 years, revenue grew by more than 5% per year +2.4%
  • met: Over 3 years, EPS grew by more than 5% per year +7.3%
  • not met: Over 5 years, EPS grew by more than 5% per year −3.5%
  • met: Revenue rose in at least 4 of the last 5 fiscal years 5 of 5
  • met: Revenue rose in the last fiscal year +1.4%
Revenue growth 3 years

+4.3% per year

Rank 33 of 100: higher than 33% of 230 peers (All). medium.

Rank 55 of 100: higher than 55% of 10 peers (Sector). medium.

Median Consumer Staples: +4.0%

Average growth per year over 3 fiscal years.

Revenue growth 5 years

+4.4% per year

Rank 16 of 100: higher than 16% of 217 peers (All). weak.

Rank 35 of 100: higher than 35% of 10 peers (Sector). medium.

Median Consumer Staples: +5.5%

Average growth per year over 5 fiscal years.

Revenue growth 10 years

+2.4% per year

Rank 19 of 100: higher than 19% of 157 peers (All). weak.

Rank 28 of 100: higher than 28% of 9 peers (Sector). weak.

Median Consumer Staples: +2.9%

Average growth per year over 10 fiscal years.

EPS growth 3 years

+7.3% per year

Rank 37 of 100: higher than 37% of 157 peers (All). medium.

Rank 35 of 100: higher than 35% of 10 peers (Sector). medium.

Median Consumer Staples: +8.3%

Growth of earnings per share per year, adjusted for stock splits.

EPS growth 5 years

−3.5% per year

Rank 9 of 100: higher than 9% of 146 peers (All). weak.

Rank 15 of 100: higher than 15% of 10 peers (Sector). weak.

Median Consumer Staples: +5.4%

Growth of earnings per share per year, adjusted for stock splits.

EPS growth 10 years

+5.6% per year

Rank 30 of 100: higher than 30% of 140 peers (All). weak.

Rank 50 of 100: higher than 50% of 9 peers (Sector). medium.

Median Consumer Staples: +5.6%

Growth of earnings per share per year, adjusted for stock splits.

Dividend 5 of 6 met · 1 without data

  • met: Pays a dividend 2.08 USD
  • not met: Payout ratio at most 60% of earnings 79%
  • met: Dividend paid in each of the last 5 fiscal years 5 of 5
  • met: Dividend per share never lowered in the last 5 fiscal years Dividend per share as filed with the SEC, including special dividends; a one-off higher prior year does not count as a cut. never
  • met: Dividend per share higher than 5 years ago +3.5%
  • met: Free cash flow per share covers the dividend 2.2x
  • no data: Dividends paid over the last 5 years covered by free cash flow dividends paid or free cash flow reported for fewer than 3 years
Payout ratio

79% Fiscal year 2025

Dividend per share divided by earnings per share.

Dividend growth 5 years

+3.5% per year

Rank 15 of 100: higher than 15% of 118 peers (All). weak.

Rank 6 of 100: higher than 6% of 9 peers (Sector). weak.

Median Consumer Staples: +5.5%

Growth of the dividend per share per year.

Free cash flow coverage

2.2x Fiscal year 2025

Free cash flow per share divided by dividend per share. From 1x the dividend is covered.

Financial strength 3 of 6 met

  • not met: Piotroski F-Score at least 7 of 9 6 of 9
  • not met: Long-term debt no higher than equity 127.24
  • not met: Current assets cover current liabilities 0.83
  • met: Positive equity 54.0M USD
  • met: In 5 years, share count up by at most 5% −5.6%
  • met: Free cash flow positive in the last fiscal year 3.6B USD
Piotroski F-Score

6 of 9 Fiscal year 2025

Rank 45 of 100: higher than 45% of 134 peers (All). medium.

Rank 35 of 100: higher than 35% of 10 peers (Sector). medium.

Median Consumer Staples: 6.5 of 9

Nine yes/no tests on profit, cash flow, debt, liquidity and efficiency compared with the prior year.

Debt / equity

127.24 at fiscal year end

Rank 0 of 100: lower than 0% of 199 peers (All). weak.

Rank 6 of 100: lower than 6% of 8 peers (Sector). weak.

Median Consumer Staples: 0.80

Long-term financial debt divided by equity.

Liquidity (current ratio)

0.83 at fiscal year end

Rank 11 of 100: higher than 11% of 215 peers (All). weak.

Rank 45 of 100: higher than 45% of 10 peers (Sector). medium.

Median Consumer Staples: 0.84

Current assets divided by current liabilities.

Change in share count

−5.6% in 5 years

Rank 65 of 100: lower than 65% of 199 peers (All). medium.

Rank 45 of 100: lower than 45% of 10 peers (Sector). medium.

Median Consumer Staples: −5.8%

Change in diluted share count. Negative = share buybacks, positive = new shares.

The 9 criteria of the Piotroski F-Score
  • met: Profit in the last fiscal year (positive return on assets)
  • met: Positive operating cash flow
  • not met: Return on assets higher than the prior year
  • met: Operating cash flow higher than net income
  • met: Long-term debt relative to total assets fell
  • not met: Liquidity (current assets / current liabilities) rose
  • met: No additional shares (diluted share count did not rise)
  • not met: Gross margin higher than the prior year
  • met: Revenue relative to total assets higher than the prior year

Last fiscal year compared with the one before. Returns and revenue per total assets use total assets at the start of the year; leverage = long-term financial debt divided by total assets at year end; new shares via the average diluted share count.

Price-based criteria (P/E, dividend yield) are shown to signed-in users.

Computed automatically from SEC annual reports – not investment advice. Describes the reported figures; points are not a rating of the stock. Rank 0–100 against the 239 stocks we cover and against the sector (from 5 peers); the stronger side is always on the right.

In short

  • Light yellow: Revenue grew over 5 years (+4.4% per year), more slowly than the sector median.
  • Light red: Net income (total) shrank over 5 years (−4.6% per year); per share −3.5% per year.
  • Light green: Net margin 10.5%, above the sector median (6.6%).
  • Light red: Debt much higher than usual in the sector.
  • Light green: Profit in each of the last 10 fiscal years.
  • Light yellow: High payout ratio (79% of earnings).

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 15.2B USD · Net income 2.4B USD · Net margin 16.1%
  2. Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 15.5B USD · Net income 2.0B USD · Net margin 13.1%
  3. Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 15.5B USD · Net income 2.4B USD · Net margin 15.4%
  4. Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 15.7B USD · Net income 2.4B USD · Net margin 15.1%
  5. Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 16.5B USD · Net income 2.7B USD · Net margin 16.4%
  6. Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 17.4B USD · Net income 2.2B USD · Net margin 12.4%
  7. Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 18.0B USD · Net income 1.8B USD · Net margin 9.9%
  8. Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 19.5B USD · Net income 2.3B USD · Net margin 11.8%
  9. Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 20.1B USD · Net income 2.9B USD · Net margin 14.4%
  10. Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 20.4B USD · Net income 2.1B USD · Net margin 10.5%

Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 20.4B USD · Net income 2.1B USD · Net margin 10.5%

Figures over time

Where the money of a fiscal year goes and how margins, returns, balance sheet, cash flow and share count developed over up to 10 years. Each chart has one sentence saying what the trend shows.

Money flow in fiscal year 2025

Of 100 USD of revenue, 60.1 USD gross profit, 16.2 USD operating income and 10.5 USD net income remained.

Money flow as a table
Fiscal year 2025, amounts in USD, share of revenue
ItemAmountof revenue
Revenue20.4B USD100.0%
Gross profit12.3B USD60.1%
Cost of revenue8.1B USD39.9%
Operating income3.3B USD16.2%
Research & development366.0M USD1.8%
Other operating expenses8.6B USD42.1%
Net income2.1B USD10.5%
Interest expense267.0M USD1.3%
Taxes798.0M USD3.9%
Other109.0M USD0.5%

Taxes, interest and other items are not available separately in the SEC data; they are combined as the difference.

Margins

The operating margin fell in 5 years from 23.6% to 16.2%.

Gross marginOperating marginNet margin
  1. Fiscal year 2016: Gross margin 60.0% · Operating margin 25.3% · Net margin 16.1%
  2. Fiscal year 2017: Gross margin 60.0% · Operating margin 23.2% · Net margin 13.1%
  3. Fiscal year 2018: Gross margin 59.4% · Operating margin 23.8% · Net margin 15.4%
  4. Fiscal year 2019: Gross margin 59.4% · Operating margin 22.6% · Net margin 15.1%
  5. Fiscal year 2020: Gross margin 60.8% · Operating margin 23.6% · Net margin 16.4%
  6. Fiscal year 2021: Gross margin 59.6% · Operating margin 19.1% · Net margin 12.4%
  7. Fiscal year 2022: Gross margin 57.0% · Operating margin 16.1% · Net margin 9.9%
  8. Fiscal year 2023: Gross margin 58.2% · Operating margin 20.5% · Net margin 11.8%
  9. Fiscal year 2024: Gross margin 60.5% · Operating margin 21.2% · Net margin 14.4%
  10. Fiscal year 2025: Gross margin 60.1% · Operating margin 16.2% · Net margin 10.5%

Returns

Return on assets fell in 5 years from 16.9% to 13.1%.

Return on assets Return on equity hidden where equity is below 5% of total assets.
  1. Fiscal year 2016: Return on assets 20.1%
  2. Fiscal year 2017: Return on assets 16.0%
  3. Fiscal year 2018: Return on assets 19.7%
  4. Fiscal year 2019: Return on assets 15.7%
  5. Fiscal year 2020: Return on assets 16.9%
  6. Fiscal year 2021: Return on assets 14.4%
  7. Fiscal year 2022: Return on assets 11.3%
  8. Fiscal year 2023: Return on assets 14.0%
  9. Fiscal year 2024: Return on assets 18.0%
  10. Fiscal year 2025: Return on assets 13.1%

Equity and long-term debt

The equity ratio fell in 5 years from 4.7% to 0.3%.

EquityLong-term debt in USD Long-term debt, depending on the filing, includes the current portion or leases.
  1. Fiscal year 2016: Equity −243.0M USD · Long-term debt 6.5B USD
  2. Fiscal year 2017: Equity −60.0M USD · Long-term debt 6.6B USD
  3. Fiscal year 2018: Equity −102.0M USD · Long-term debt 6.4B USD
  4. Fiscal year 2019: Equity 117.0M USD · Long-term debt 7.3B USD
  5. Fiscal year 2020: Equity 743.0M USD · Long-term debt 7.3B USD
  6. Fiscal year 2021: Equity 609.0M USD · Long-term debt 7.2B USD
  7. Fiscal year 2022: Equity 401.0M USD · Long-term debt 8.7B USD
  8. Fiscal year 2023: Equity 609.0M USD · Long-term debt 8.2B USD
  9. Fiscal year 2024: Equity 212.0M USD · Long-term debt 7.3B USD
  10. Fiscal year 2025: Equity 54.0M USD · Long-term debt 6.9B USD

Liquidity (current ratio)

The current ratio fell in 5 years from 0.99 to 0.83.

Current ratio
  1. Fiscal year 2016: Current ratio 1.31
  2. Fiscal year 2017: Current ratio 1.36
  3. Fiscal year 2018: Current ratio 1.14
  4. Fiscal year 2019: Current ratio 1.03
  5. Fiscal year 2020: Current ratio 0.99
  6. Fiscal year 2021: Current ratio 1.09
  7. Fiscal year 2022: Current ratio 1.28
  8. Fiscal year 2023: Current ratio 1.11
  9. Fiscal year 2024: Current ratio 0.92
  10. Fiscal year 2025: Current ratio 0.83

Cash flow

Free cash flow rose in 5 years from 3.3B USD to 3.6B USD.

Operating cash flowCapital expenditureFree cash flow in USD
  1. Fiscal year 2016: Operating cash flow 3.1B USD · Capital expenditure 593.0M USD · Free cash flow 2.5B USD
  2. Fiscal year 2017: Operating cash flow 3.1B USD · Capital expenditure 553.0M USD · Free cash flow 2.5B USD
  3. Fiscal year 2018: Operating cash flow 3.1B USD · Capital expenditure 436.0M USD · Free cash flow 2.6B USD
  4. Fiscal year 2019: Operating cash flow 3.1B USD · Capital expenditure 335.0M USD · Free cash flow 2.8B USD
  5. Fiscal year 2020: Operating cash flow 3.7B USD · Capital expenditure 409.0M USD · Free cash flow 3.3B USD
  6. Fiscal year 2021: Operating cash flow 3.3B USD · Capital expenditure 567.0M USD · Free cash flow 2.8B USD
  7. Fiscal year 2022: Operating cash flow 2.6B USD · Capital expenditure 696.0M USD · Free cash flow 1.9B USD
  8. Fiscal year 2023: Operating cash flow 3.7B USD · Capital expenditure 705.0M USD · Free cash flow 3.0B USD
  9. Fiscal year 2024: Operating cash flow 4.1B USD · Capital expenditure 561.0M USD · Free cash flow 3.5B USD
  10. Fiscal year 2025: Operating cash flow 4.2B USD · Capital expenditure 564.0M USD · Free cash flow 3.6B USD

Share count

The share count fell in 5 years by 5.6% (mostly through share repurchases).

Diluted share count
  1. Fiscal year 2016: Diluted share count 898.4M
  2. Fiscal year 2017: Diluted share count 887.8M
  3. Fiscal year 2018: Diluted share count 873.0M
  4. Fiscal year 2019: Diluted share count 861.1M
  5. Fiscal year 2020: Diluted share count 859.3M
  6. Fiscal year 2021: Diluted share count 848.3M
  7. Fiscal year 2022: Diluted share count 838.8M
  8. Fiscal year 2023: Diluted share count 829.2M
  9. Fiscal year 2024: Diluted share count 823.2M
  10. Fiscal year 2025: Diluted share count 811.1M

From annual reports filed with the SEC (10-K, 20-F, 40-F) as first reported, share count adjusted for splits; obvious filing errors (e.g. wrong unit, outliers against both neighbouring years) are hidden. Describes the reported figures – not investment advice.

Dividends and share repurchases

How much the company returns to its shareholders – as dividends or by repurchasing its own shares – and whether free cash flow supports it.

Dividend per share
2.08 USD · Fiscal year 2025
Dividend growth per year
3 y +3.8%5 y +3.5%10 y –
Years without a cut
at least 8 as far as the data goes
Payout ratio
of earnings 79% of free cash flow –
Share count over 5 years
−5.6% fewer shares – each share is a larger stake

Dividend per share

The dividend per share rose in 5 years from 1.75 USD to 2.08 USD.

Dividend per share USD per share Per share as filed with the SEC, including special dividends; obvious filing errors are hidden.
  1. Fiscal year 2016: Dividend per share not available
  2. Fiscal year 2017: Dividend per share 1.59 USD
  3. Fiscal year 2018: Dividend per share 1.66 USD
  4. Fiscal year 2019: Dividend per share 1.71 USD
  5. Fiscal year 2020: Dividend per share 1.75 USD
  6. Fiscal year 2021: Dividend per share 1.79 USD
  7. Fiscal year 2022: Dividend per share 1.86 USD
  8. Fiscal year 2023: Dividend per share 1.91 USD
  9. Fiscal year 2024: Dividend per share 2.48 USD
  10. Fiscal year 2025: Dividend per share 2.08 USD

Payout ratios

The payout ratio rose in 5 years from 55.7% to 79.1%.

Payout ratio (earnings)
  1. Fiscal year 2016: Payout ratio (earnings) not available
  2. Fiscal year 2017: Payout ratio (earnings) 69.7%
  3. Fiscal year 2018: Payout ratio (earnings) 60.4%
  4. Fiscal year 2019: Payout ratio (earnings) 62.2%
  5. Fiscal year 2020: Payout ratio (earnings) 55.7%
  6. Fiscal year 2021: Payout ratio (earnings) 70.2%
  7. Fiscal year 2022: Payout ratio (earnings) 87.3%
  8. Fiscal year 2023: Payout ratio (earnings) 69.0%
  9. Fiscal year 2024: Payout ratio (earnings) 70.7%
  10. Fiscal year 2025: Payout ratio (earnings) 79.1%

What goes back to shareholders

Over 5 years, 6.7B USD went back to shareholders through share repurchases; we do not have dividends paid as a total for 2021, 2022, 2023, 2024, 2025.

Dividends paidShare repurchasesNew shares issued (including employee plans)Free cash flow in USD
  1. Fiscal year 2016: Dividends paid not available · Share repurchases 1.3B USD · New shares issued (including employee plans) not available · Free cash flow 2.5B USD
  2. Fiscal year 2017: Dividends paid not available · Share repurchases 1.4B USD · New shares issued (including employee plans) not available · Free cash flow 2.5B USD
  3. Fiscal year 2018: Dividends paid not available · Share repurchases 1.2B USD · New shares issued (including employee plans) not available · Free cash flow 2.6B USD
  4. Fiscal year 2019: Dividends paid not available · Share repurchases 1.2B USD · New shares issued (including employee plans) not available · Free cash flow 2.8B USD
  5. Fiscal year 2020: Dividends paid not available · Share repurchases 1.5B USD · New shares issued (including employee plans) not available · Free cash flow 3.3B USD
  6. Fiscal year 2021: Dividends paid not available · Share repurchases 1.3B USD · New shares issued (including employee plans) not available · Free cash flow 2.8B USD
  7. Fiscal year 2022: Dividends paid not available · Share repurchases 1.3B USD · New shares issued (including employee plans) not available · Free cash flow 1.9B USD
  8. Fiscal year 2023: Dividends paid not available · Share repurchases 1.1B USD · New shares issued (including employee plans) not available · Free cash flow 3.0B USD
  9. Fiscal year 2024: Dividends paid not available · Share repurchases 1.7B USD · New shares issued (including employee plans) not available · Free cash flow 3.5B USD
  10. Fiscal year 2025: Dividends paid not available · Share repurchases 1.2B USD · New shares issued (including employee plans) not available · Free cash flow 3.6B USD

Dividends paid, repurchases and new shares issued from the cash flow statement of annual reports filed with the SEC (as first reported). Describes the reported figures – not investment advice.

Valuation over time

Price-based valuation (P/E, P/S, price/free cash flow and dividend yield per fiscal year, compared with its own average) for signed-in users.

Sector comparison

Colgate-Palmolive next to 8 stocks of the sector Consumer Staples we cover that are closest in revenue. Click a column header to sort the table.

Sector comparison CL, sector Consumer Staples; last row: sector median
Symbol Revenue (FY) Growth 5 yrsGross marginOp. marginNet marginROEEquity ratioFCF marginPiotroski
COST Costco 303.2B USD +9.1%12.8%3.9%3.0%25.8%40.2%3.1%7/9
TGT Target Corporation 104.8B USD +2.3%27.9%4.9%3.5%22.9%27.2%2.7%5/9
PEP PepsiCo 93.9B USD +5.9%54.1%12.2%8.8%40.4%19.0%8.2%6/9
PG Procter & Gamble 87.0B USD +2.7%50.2%22.7%18.4%29.5%42.9%17.4%6/9
KO Coca-Cola Company (The) 47.9B USD +7.7%61.6%28.7%27.3%40.7%30.7%11.0%7/9
PM Philip Morris International 40.6B USD +7.2%67.1%36.6%27.9%–−14.4%26.2%8/9
MDLZ Mondelez International 38.5B USD +7.7%28.4%9.2%6.4%9.5%36.1%8.4%5/9
MO Altria 23.3B USD −2.3%62.5%42.5%29.8%–−10.0%39.0%7/9
CL Colgate-Palmolive this stock 20.4B USD +4.4%60.1%16.2%10.5%–0.3%17.8%6/9
Median of the sector 10 symbols 67.5B USD +5.5%52.2%14.2%9.6%25.8%28.9%9.7%6.5/9

Growth 5 yrs = revenue growth per year over 5 fiscal years · Op. margin = operating margin · ROE = return on equity · FCF = free cash flow · Piotroski = F-Score (only with all 9 criteria).

Figures of the last fiscal year from SEC annual reports (peers as of Oct 28, 2026). Median across all companies of the sector we cover (from 5 stocks; several share classes of one company count once). Signed-in users also see P/E, P/S and dividend yield in the comparison. Describes the reported figures – not investment advice.

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 34 symbols in the Consumer Staples sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light yellow: below sector

+4.4% per year, last 5 years

Sector Consumer Staples: median +4.7% (31 symbols)

What does this mean? Revenue: over 5 years it grew by 4.4% per year on average, but more slowly than the median company in the sector (+4.7%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light red: shrinking

−4.6% per year, last 5 years

Sector Consumer Staples: median −2.1% (28 symbols)

per share: −3.5% per year (5 years, split-adjusted)

What does this mean? Total net income: over 5 years it fell by 4.6% per year on average. The median company in the sector reached −2.1% per year.

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light green: above sector

10.5% last fiscal year

Sector Consumer Staples: median 6.6% (33 symbols)

What does this mean? Of every 100 USD in revenue, 10.46 USD remained as profit – at least as much as the median company in the sector (6.6%). Five years ago the margin was 16.4%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light red: much higher

33.15 latest balance sheet

Sector Consumer Staples: median 0.70 (29 symbols)

What does this mean? For every 1 USD of equity there is 33.15 USD of financial debt – more than twice as much as the median company in the sector (0.70). More debt amplifies good and bad years alike.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light yellow: high

79% Dividend / earnings per share

Sector Consumer Staples: median 71% (24 symbols)

What does this mean? Of every 1 USD of earnings per share, 0.79 USD went to shareholders as a dividend. Little buffer remains for weaker years. Median company in the sector: 71%.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light green: profit every year

10 of 10 fiscal years with a profit

What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
20.4B USD
Revenue vs. prior year
+1.4%
Net income (FY)
2.1B USD
Net income vs. prior year
−26.2%
EPS (FY)
2.63 USD
13F funds with a position
1 of 9
Funds vs. prior quarter
+1
Shares held vs. prior quarter
–
Fiscal year to Dec 31, 2025 · 10-K filed Feb 23, 2026 · Balance sheet Jun 30, 2026 (filed Jul 31, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Dec 31, 2025 20.4B2.1B 10.5% 2.63 2.08 79%
2024Dec 31, 2024 20.1B2.9B 14.4% 3.51 2.48 71%
2023Dec 31, 2023 19.5B2.3B 11.8% 2.77 1.91 69%
2022Dec 31, 2022 18.0B1.8B 9.9% 2.13 1.86 87%
2021Dec 31, 2021 17.4B2.2B 12.4% 2.55 1.79 70%
2020Dec 31, 2020 16.5B2.7B 16.4% 3.14 1.75 56%
2019Dec 31, 2019 15.7B2.4B 15.1% 2.75 1.71 62%
2018Dec 31, 2018 15.5B2.4B 15.4% 2.75 1.66 60%
2017Dec 31, 2017 15.5B2.0B 13.1% 2.28 1.59 70%
2016Dec 31, 2016 15.2B2.4B 16.1% 2.72 – –
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q2/26Jun 30, 2026 5.4B693.0M 12.9% 0.86 0.53 62%
Q1/26Mar 31, 2026 5.3B646.0M 12.1% 0.80 0.53 66%
Q4/25*Dec 31, 2025 5.2B−37.0M −0.7% – 0.52 –
Q3/25Sep 30, 2025 5.1B735.0M 14.3% 0.91 0.52 57%
Q2/25Jun 30, 2025 5.1B743.0M 14.5% 0.91 0.52 57%
Q1/25Mar 31, 2025 4.9B690.0M 14.1% 0.85 0.52 61%
Q4/24*Dec 31, 2024 4.9B739.0M 14.9% – 0.50 –
Q3/24Sep 30, 2024 5.0B737.0M 14.6% 0.90 0.50 56%
Q2/24Jun 30, 2024 5.1B731.0M 14.5% 0.89 0.50 56%
Q1/24Mar 31, 2024 5.1B683.0M 13.5% 0.83 0.98 118%
Q4/23*Dec 31, 2023 5.0B718.0M 14.5% – 0.00 –
Q3/23Sep 30, 2023 4.9B708.0M 14.4% 0.86 0.48 56%

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $31.0M3 people −$31.0M
6 months $00 people $32.0M5 people −$32.0M
12 months $00 people $57.1M8 people −$57.1M

Latest transactions

  • Aug 24, 2026 Tsourapas Panagiotis Officer Open-market sale 10,000 shares · $920.5K · SEC
  • Aug 6, 2026 Cahill John T Director Open-market sale 4,170 shares · $389.4K · SEC
  • Aug 5, 2026 Wallace Noel R. Chief executive (CEO), Director Open-market sale 161,021 shares · $14.9M · SEC
  • Aug 4, 2026 Wallace Noel R. Chief executive (CEO), Director Open-market sale 161,021 shares · $14.8M · SEC
  • May 15, 2026 Malcolm Gregory Officer Open-market sale 2,300 shares · $203.4K · SEC
  • May 7, 2026 Massey Sally Officer Open-market sale 8,599 shares · $751.6K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score +40

Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+15
Highs and lows-10
Relative strength-15

Volatility and trend strength

ADX 14 (trend strength)38.0
Rel. strength 60 d−0.5%

ATR and moving averages as price values only when logged in.

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